3-2 worksheet

IHP 510 Module Three Worksheet

 

For this task, you will first compare the ACHE and AHIMA code of ethics and then review a brief case from Healthcare Marketing: A Case Study that involves ethical decision making. Then, you will discuss the role of the healthcare marketer in relation to ethical behavior and conduct.

 

To begin, read Chapter 4 in Healthcare Marketing: A Case Study Approach and review the Chapter 4, Exercise 1: “Ethical decision-making.” In addition, review the other Module Three resources on ethics. Then, complete the worksheet fields below.

 

Note: Be sure to refer back to this worksheet (and your instructor feedback to it), as you consider the ethical criteria that will be used to guide the marketing and communication decisions that you will include in your final healthcare marketing and communication plan.

 

Part I. Code of Ethics

 

· Access the webpages American College of Healthcare Executives (ACHE) Code of Ethics and American Health Information Management Association (AHIMA) Code of Ethics. Compare the code of ethics from these two organizations. What do they have in common? In what ways are they different?

 

 

 

Part II. Chapter Exercise: Ethical Decision Making

 

Answer the following using Exercise 1 from Chapter 4.

 

· In your position as a marketer in a hospital, do you think Dr. Gray’s Facebook page is an issue that warrants your attention? Why or why not? Please explain in detail.

 

 

 

· Review the four quadrants model presented in Exhibit 4.1. How might you define this scenario based on the model? Explain your reasoning.

 

 

 

· Using one of the ethical decision-making models in the chapter, please explain how you would address this situation.

 

 

· How do you think the AMA policy about physicians and the use of social media (summarized at the top of page 52) relates to Dr. Gray’s Facebook page?

 

 

 

 

Part III. What do you think is the ultimate role of the healthcare marketer in relation to ethical behavior and conduct?