Public relations and Advertising in the Marketplace of Ideas

· Kathy Fitzpatrick (2006). “ Baselines for Ethical Advocacy in the ‘Marketplace of Ideas

Actions

" , in Kathy Fitzpatrick and Carolyn Bronstein (Eds.), Public Relations Ethics: Responsible Advocacy Thousand Oaks: Sage, 1-17.

· W.M. O’Barr (2007). “ Ethics and Advertising, Links to an external site. ” Advertising & Society Review.

· Advertising Practices – Frequently Asked Questions Links to an external site.  - Federal Trade Commission Guide for Small Business.

· Advertising and Marketing on the Internet Links to an external site. , Federal Trade Commission.

Assignments

· Case 2:  Faking Photos

Actions

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· Case Response: Applying professional ethical standards and FTC regulations, develop and post one approximately 700-word response to the above case. Justify/explain your answer with the assigned readings. Include citations and avoid summarizing the case. Provide analysis.