HOMEWORK

Discussion: Marketing by Twitter and Snapchat

 

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Twitter and Snapchat are supported by ad dollars with  over $3 billion  and  $2.5 billion , respectively in 2020. Twitter offers microblogging where users tweet up to 280 characters. Snapchat is a messaging app. 

Module 3 Discussion Week 1 Resources 

An introduction to Twitter for business  (2021) 

Five FAQs about Twitter marketing answered  (2021) 

Twitter Expands Conversation Settings to Paid Ads  (2021)  

Target Marketing and Market Segmentation  (2020)  

Twitter hashtags: How to find and use the right hashtags  (2020) 

How to use hashtags  

Module Three contains three activities.....discussions, a Case paper, and an SLP paper.

The two discussion topics for Module Three are the suitability of Twitter and of Snapchat for the marketing efforts of organizations.  The week one topic is Twitter.  You are asked to discuss the role of Twitter in the promotional strategies of businesses, and provide one specific example.  The week two topic is Snapchat.  You are asked to discuss the use of Snapchat in the development of a marketing campaign, and provide one specific example.

Case Three is designed to highlight marketing strategies, with a focus on communications strategies.  For firms with both a retail store presence and an on-line presence, a key issue is the integration of marketing strategies between the two.  Identify a business that has both on-line sales and sales through retail stores.  Discuss the business and its target market.  Then, explain and compare its on-line vs. its retail store marketing strategies, including communications strategies.  Discuss major findings, conclusions, and implications.  A template for submission of papers is provided in the Case instructions.

The topic for SLP3 is diversity and inclusiveness.  Discuss how diversity/inclusiveness impacts the development of marketing strategies.  Provide examples of two businesses that excel in the area of diversity/inclusiveness, focusing on their communications strategies.  Then, discuss the overall rationale for considering diversity/inclusiveness in the formulation of marketing strategies and tactics.  A word of caution.....the subject should be diversity/inclusiveness as they impact marketing, not HR.