HOMEWORK

MARKETING STRATEGY AND INCLUSIVE MARKETING COMMUNICATIONS

Assignment Overview

Strategies and Target Marketing

While online shopping had been growing over the last decade, 2020’s pandemic and lockdowns propelled the activity to new heights. We will use this case to look at how online vs. in-store shopping is presented.

Case 3 Resources

Target Market  (2021)

The Nature and Functions of Distribution  (Place) (2021)

Using Supply Chain Management to Increase Efficiency and Customer Satisfaction  (2021)

Promotion Strategy  (2021)

Sales Promotion  (2021)

The Huge Impact of Advertising  (2021)

Online Shopping vs In Store Shopping – Infographics  (2021)

Case Assignment

Online vs. In-Store

Using the module’s readings and at least one article published in 2020 or 2021 from Trident Library’s Business Source Complete (EBSCO), a full-text database, research marketing strategy, and target marketing for online vs. store-based business.

Company Background

Select a business that has both online and physical stores. Provide a background of the company; define the target market. Cite and reference your sources. (1/2 page) IBISWorld, used in Module 1, may be a good resource.

The In-Store Experience

Research how the company promotes its store. Look to social media, traditional marketing, and articles about the store’s strategy. Provide an overview of how the store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)

Online Shopping

Research how the company promotes its online shopping. Look to social media, its online store, and articles about the site’s strategy. Provide an overview of how the online store communicates with consumers. Consider its target markets. Cite and reference your sources. (1 page)

Making Connections

Based on the research above, compare and contrast how the company markets its two shopping situations. Provide rationale. Cite and reference your sources. (1/2 page)

No quotations are permitted in this paper. Each paragraph (except the introduction and conclusion) must contain at least one in-text  citation .

Since you are engaging in research, be sure to  cite  and  reference the sources in APA format . NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.

This is a professional paper, not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.

Assignment Expectations

Use the attached APA-formatted template ( MKT301 Case3 ) to create your submission.

· The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

· Trident University International’s cover page

· A paper with APA citations (2- to 3-sentence introduction, 3-page body, 2- to 3-sentence conclusion)

· The reference list page in APA format