Up Foundations Of Information system

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MODULE 2MODULE 2

Data, information management and knowledge management

Introduction:

Technology and information systems have been the source of

competitive strategic advantage for many organisations. In this module

you will learn about the principles of competitive strategic advantage and

data. It would be di�cult to underestimate the power of data and how it

has become a core driver of innovation in the ‘data economy’. Many

countries are raising concerns about privacy and information security in

light of how powerful data has become with data and data analytics now

producing ‘products’ that organisations can sell based on user activity on

their platform. Discussions about ethics are emerging in response to data

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science and arti�cial intelligence which depend on data to progress

organisation’s interests (Parliament of Australia, n.d.). While legislators

are responding to this new emerging economic force, organisations must

compete with dominant technology companies.

As an example of how data is in�uencing strategy, Net�ix has emerged as

a leader in the virtualization of the ‘the video store’ in their battle against

bricks and mortar competitor, Blockbuster (Parker, Van Alstyne &

Choudary, 2016. P.63). Some of this success has been attributed to the

distribution economics of a large platform and their capability to stream

rather than circulate physical copies of movies which were e�ectively

‘dead stock’ while they were in the mail or waiting to be returned. Net�ix

were able to capitalise on data to determine viewer preferences and o�er

them more of what they enjoyed (Parker et al., p163). However now that

Net�ix has vanquished the video store, what is next? In making series’ like

‘The Crown’, ‘Orange is the new black’ and ‘Stranger things’, Net�ix has

stepped out of its original �eld of strategic competition and is changing

the rules of play by challenging broadcasters like NBC, ABC and HBO

(Parker et al. p204). The question here is: ‘Does Net�ix and their platform

have su�cient competitive advantage to take on new competitors in their

own territory based on their platform advantage?’

What happens when a competitor with a mega value chain makes the

investment in a platform to distribute their mega library of content? What

happens when the competitor has such a well-developed value chain

with blockbuster franchises that Net�ix’s investment in original content

pales in comparison? We are on the verge of �nding out with the recent

release of Disney+.

Consumers may debate whether Net�ix or Disney+ will win the streaming

wars based on content, and the war between old media and new media

is hotly contested with a sense that old media has been on the losing end

of the platform wars. Network e�ects and rapid scaling may have beaten

Blockbuster by virtualising the video store but for sheer dominance in

content ownership Disney+ combines a powerhouse value chain with

platform data.

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The Companies Disney Owns

Source: https://storage.googleapis.com/titlemax-media/1c8ace8f-every-company-

disney-owns-13_pageversion-lg.jpg

This Module will cover:

Module 2.1 – Data, information and knowledge management in business and enterprise

Module 2.2 – Competitive strategy and business information systems

This Module will help you achieve the following outcomes:

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a) Critically analyse the key information systems concepts and technologies in the context of contemporary businesses and organisations.

b) Apply business and IS knowledge and concepts to develop veri�able solutions and recommendations to address and support strategic goals of a business or an organisation.

Time Management:

Your workload expectation is 20 hours for this module.

20 hours per module (two weeks): facilitated study: 3 hours / week. Personal Study: 7 hours / week. 

3 hours facilitated study consists of attending class, responding to facilitator feedback.

You are to allocate 7 hours of personal learning. This includes essential time spent on pre-reading and viewing materials, assessment progression and learning activities.

Assessment Progression:

Assessment 1 is due at the end of Module 2.2 (Week 4).

Tasks to undertake in this module to prepare for Assessment 1 include all

readings for Module 2.1 and 2.2, and any learning activities to date./p>

You can prepare for this assessment by utilising the learning resources of

this module, which include readings, videos, and learning activities to

enhance your understanding of the key concepts in this module.

Assessment 2 is made up 5 components:

1. A Team Contract which you will have initiated in Week 3 in a Collaborative Learning Activity in class – this will need to be submitted in draft format to your Lecturer (10 marks).

2. On completion of Module 2.2 you will have completed a Collaborative Learning Activity – “How to Scrum”. You will put these techniques into practice in Week 5.

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3. Week 5 will see you complete Scrum 1 which will serve as your �rst project status report for your group project (5 marks).

4. In week 6, you will participate Scrum 2 which will be your second project status report back to the class (5 marks).

5. In week 7 the group will be required to submit their �nal group report (70 marks) with the following appendices:

a. Final Team Contract with updated and completed project plan

b. Scrum Board 1

c. Scrum Board 2

d. Final Report

6. This will be followed in week 8 by your group presentation for your group project (10 marks).

Student Expectations:

You are expected to have worked through the essential learning resources and activities for this module before attending the facilitated session (face-to-face or online session) – this enables informed discussion and full participation in learning activities.

Participate in all scheduled facilitated sessions.

This time is intended to be used by you and your learning facilitator to work through activities and engage in discussion about the module content.

These sessions provide a space for you to raise questions about the module content and seek guidance on writing your assessments.

You will review, explore and discuss more deeply the information presented in the learning resources.