SLP4: The Marketing Plan

Module 2 Discussion Week 1 Post

I product that I choose in my initial discussion post was the bulletproof vest.  The reason I chose this item is that number one I serve in the military and this is our go-to item when we are ready to engage in any type of training or real-world event.  This vest saves lives and is considered an essential piece of equipment to use in the military as well as many law enforcement officer, therefore, its demand will always be of relevance.  

Although this product isn't new we can say there are multiple variables that have come about over the years.  The most recent bulletproof vest that entered the military was the Generation II IOTV; which weighs about 26lbs.  This vest made its way into the force and it was a breath of fresh air amongst the Troopers.  IT replaced a heavy and bulky item that many were extremely tired of wearing but wore as it saved lives.  This new item did the same but was better fitted and more compact.  The bulletproof vest has not just been supporting the military but yet our local law enforcement.  As the years have gone by this vest have truly evolved and has saved multiple lives just.  This product has and will continue to be of interest to be since it is something that has protected me throughout my entire career and will continue to support the lives of many Troopers that follow me.

https://www.army.mil/article/184156/new_soldier_armor_weighs_less_offers_more_options

Module 2 Discussion Week 2 Post

As previously mentioned the product I chose was the bulletproof vest.  The market for the merchandise has grown given recent events within the United States of America and even abroad. Which in turn increased the target market from the one percent of military personnel and almost three percent of law enforcement and also almost every home. These are just numbers that reflect the American market and not the global market then it would be a more significant increase in these numbers. The market grew tremendously from the vest and plate carriers to backpacks and briefcases. Furthermore, news stations continually focus on the negative news, these situational and external influencers will assist and influence the buyer’s behavior.

Furthermore, the internal factor will impact those who are personally affected by gun violence. Moreover, with the police brutality situations focusing more on a demographic profile of lower-income personnel susceptible to resort to criminal activities. The target market for body armor companies will continue to increase if the violence continues. For these companies, it’s a never-ending cycle of violence so they will always have a target market. It can be those that use or abuse this type of merchandise, but they want, and need will still be around.

Reference

Burnett, J., Introducing Marketing. Retrieved from   https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388 Pub Date: 2011 ISBN 13: Publisher: BCcampus

Banks, D., Hendrix, J., Hickman, M., Kyckelhahn, T., National Sources of Law Enforcement Employment Data. (2016). Retrieved from https://www.bjs.gov/content/pub/pdf/nsleed.pdf

Frankfurt School of Finance & Management (Ed.). (2016). The importance of studying consumer behavior. Retrieved from https://www.youtube.com/watch?v=v1q1nnPCcKw