HOMEWORK

Week 2 Discussion Post 

Instagram is More than Pretty Images. 

Instagram started a decade ago and gained its billionth user in 2018. Businesses capitalize on the platform’s popularity propelling Instagram's revenues to billions annually. 

Module 2 Discussion Week 2 Resources 

Guide to Get Started on Instagram for Businesses (2021)  

Why brands are continuing to use Instagram influencers (2021) 

Four Best-Practice Strategies For Influencer Content On Instagram (2021)  

Instagram launches its version of TikTok Duets (2021)  

15 Effective Ways to Leverage ‘Doomscrolling’ In Your Marketing (2021) 

 

Based on the resources provided or your research, share innovative ways businesses are using Instagram. Provide one example of an organization’s Instagram marketing campaign and one using an influencer. (Research Support Required) 

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric. 

Discussions for Module Two focus upon social media.  The Week One topic is Facebook.  You are asked to identify a business that utilizes Facebook, and then discuss their Facebook strategies.  A second task is to identify an organization and discuss their use of influencer(s) on Facebook.  The topic for Week Two is Instagram.  The task is to identify an organization and discuss their innovative approach to Instagram.