Business and Entrepreneurship

4/11/2020 Module 2: Branding Exercise

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Module 2: Branding Exercise

Due Mar 25 by 11:59pm Points 20 Submitting a file upload

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Short Exercise #1: Branding your company (20 pts) Your first task will be to name your new company. Because your company name may influence its image, marketability, and the design of your logo and stationery, you should give the name careful thought.

To build an identity, create an original (created) logo and the letterhead to be used as company stationery. Logos and letterhead are important because they project your company's image to your customers and to other internal and external stakeholders. The image you project through your company name and branding impacts your credibility, so give careful thought to how you want others to perceive you and the company you own. Be sure to view The Five Principles of Design video short before you begin your logo design. Apply these principles and discuss how they were applied to your logo creation in your one page explanation assignment (see below).

If you need to download a design program or need to get familiar with one, here are some choices:

You can download free design software such as GIMP or SVGedit from the internet.

Or, you could use a design program installed on some OSs such as Corel Draw or Paint.

Submit:

1. Sample stationery with your company name, contact information, and logo 2. A one page explanation of why you selected the design for your logo and stationery and how you

believe it projects the image you want. Use Chapter 9 (Pages 222-228) and The Five Principles of Design to help you explain why you selected any visuals or other design elements you used.

And remember, for the remainder of your assignments, you will use your company's stationery as appropriate.