Module 2-2 post responses (2)

Post by Nicole-    

According to Simon Sinek "the golden circle" is a tool that can help organizations discover their purpose, using a three step analysis defining the, how, and why of a company (Haski-Leventhal, 2021).  I currently work for a personal lines insurance company that has been serving customers needs for over 100 years. Our what is our policy offerings. We are primarily known for offering auto, home, and life insurance policies but we offer an array of policies catered to our insureds personal needs. Our how id through sales. We have a fantastic team on the front-line that provides 24-hour service as needed to new, long-term and potential insureds. We are a preferred risk insurer which mean just because someone calls to get a policy with us, does not mean we will offer one. This shows our customers how intentional we are about our book of business because we want to ensure we can support them during a loss. 

Our why is people and it is very evident that is the case. The core of my company's mission is to create peace of mind and build enduring relationships and that is exactly what we do. Senior leadership has done an incredible job at fostering a culture where people come first. Not only is this ingrained in the customer experience but also internally for employees.

Reference(s)

Haski-Leventhal, D. (2021). Strategic Corporate Social Responsibility (2nd ed.). SAGE Publications, Ltd. (UK). Retrieved from  https://mbsdirect.vitalsource.com/books/9781529764628.