Market Profile

INT 220 Business Brief Template Course Project

Overview

SNHU baseball bat company will have a growth potential if it expands its operations into global markets since it will not operate at a loss, unlike when it is a Domestic business. This potential in the company’s growth will be realized through the expansion of its operations into the global markets. This brief will highlight the significance and reflections of the SNHU baseball bat company expanding its operations into the international markets. It will also provide the company’s leadership team with vital information concerning the considerations and the drivers for global expansion that will allow them to decide if the expansion is advantageous to the company. (Worm & Tittensor, 2018)

Section One: Drivers for Global Entry

Country Selection: I have carefully chosen the German market as the company’s potential global market. By expanding the domestic business operations into global markets, the SNHU baseball bat company will have the benefits such as a competitive advantage over competitors, diversification in the workforce, access to new markets, and an increase in foreign investment opportunities.

Purpose of Global Expansion: Globalization refers to the interconnection between the world economy, the people, resources, and the government. It is the creation of an interconnected economy through the movement of goods and services throughout the global markets from one point to the other. It has been brought by the improvements in technology, transport and communication means. For a company to successfully expand its operations to the global markets, it must set a strategic plan. It means that the company must have its priorities, aims, and the necessary resources to ensure that the set goals are met (Worm, & Tittensor, 2018). The company’s marketing strategies, human resources, and supply chain management should also be included in the strategic plan.

Business Impacts of Global Business: Unlike the domestic market, operating in a global market has some challenges, such as communication challenges due to the language barriers and cultural differences in different regions. It is because it is easy to communicate with employees or customers and to conduct market researches while in domestic markets (Hernández-Pozas, 2018). By expanding into global markets, SNHU baseball bat company will have to predict the market cycles of different regions, and therefore this will be an advantage for them to have growth opportunities when the other market type is falling. This is the impact of having multiple markets and the ability to equalize all of these market cycles.

Societal Impacts of Global Business: Globalization has social impacts such as environmental protection, infrastructure advancements, and fair trade and labor practices. For instance, the societal impact of expansion into the German market is the infrastructure. This is because its European location is considered to be the critical transportation corridor supporting both the east/west and the north/south routes through land and water means. (Bevanger, 2018)

Cultural Considerations for Global Business: The differences in cultures are the most vital factors in domestic and global markets. It is because the actions involved in the domestic markets must be against or even offensive to the global market rules. For a successful expansion into the international market, communication methodologies should be considered as an essential aspect. The SNHU baseball bat company should therefore comply with the legal considerations of the global market economy. It should be able to understand and adhere to the set laws, regulations, and tax rates of the market economies that it runs its operations (Bevanger, 2018). Expansion of operations into the global market would increase the company’s supply chain and increase the opportunity to raw materials at a relatively low cost. It will also increase the diversification in the company’s workforce and increase its chances of investing in foreign regions.

Section Two: Market Profile

Complete the tables below to use data and statistics to support your comparisons. Words, phrases, and numbers should be used to complete the tables, not complete sentences.

Cultural Profile

Category	United States	[Insert Country Selection from Course Project]
Commonly Spoken Languages	[Insert information.]	[Insert information.]
Commonly Practiced Religions	[Insert information.]	[Insert information.]
Power Distance Index (PDI)	[Insert information.]	[Insert information.]
Individualism Versus Collectivism (IDV)	[Insert information.]	[Insert information.]
Masculinity Versus Femininity (MAS)	[Insert information.]	[Insert information.]
Uncertainty Avoidance Index (UAI)	[Insert information.]	[Insert information.]
Long-Term Orientation Versus Short-Term Normative Orientation (LTO)	[Insert information.]	[Insert information.]
Indulgence Versus Restraint (IVR)	[Insert information.]	[Insert information.]

Political and Economic Profile

Category	United States	[Insert Country Selection From Course Project]
Political System	[Insert information.]	[Insert information.]
Current Leaders	[Insert information.]	[Insert information.]
Economic Classification	[Insert information.]	[Insert information.]
Economic Blocs Impacting Trade	[Insert information.]	[Insert information.]
Gross Domestic Product	[Insert information.]	[Insert information.]
Purchasing Power Parity	[Insert information.]	[Insert information.]
Gross Domestic Product Per Capita	[Insert information.]	[Insert information.]
Human Development Index	[Insert information.]	[Insert information.]
Gender Development Index	[Insert information.]	[Insert information.]
Gender Empowerment Measure	[Insert information.]	[Insert information.]
Human Poverty Index	[Insert information.]	[Insert information.]

[Compare and contrast important political and economic factors for your selected market against those in the domestic market, including political systems, current leaders, and economic measures or characteristics used in classification.]

Section Three: Market Considerations

Complete the table below to support your explanations using current exchange rates.

Exchange Rates

Category	The U.S. Dollar	[Insert Country Selection From Course Project’s Currency]
Exchange Rate	[Insert information.]	[Insert information.]

Legal and Regulatory Considerations

[Compare and contrast important market considerations for your selected market against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.]

References.

Bevanger, K. (2018). Global biodiversity threats and development trends. Global Biodiversity, 1-32. https://doi.org/10.1201/9780429487743-1

Hernández-Pozas, O. (2018). Global cultural systems, communication, and negotiation. The Palgrave Handbook of Cross-Cultural Business Negotiation, 117-137. https://doi.org/10.1007/978-3-030-00277-0_6

Worm, B., & Tittensor, D. P. (2018). Drivers and predictors of global biodiversity. A Theory of Global Biodiversity (MPB-60), 56-92. https://doi.org/10.23943/princeton/9780691154831.003.0003

Worm, B., & Tittensor, D. P. (2018). undefined. A Theory of Global Biodiversity (MPB-60), 56-92. https://doi.org/10.23943/princeton/9780691154831.003.0003