9-1 Project Submission: Organizational Structure and Culture DUE TODAY
cortesanai310
Module1Innovation3.pptx
Module 1:
Deyanira Diaz
1/23/2022
Innovation
Innovation is necessary for organizations to compete in today’s VUCA world.
How can we compete?
We must decide on whether to utilize incremental or discontinuous innovation
Discontinuous vs Incremental Innovation
There are two types of innovation options for our company in order to stay competitive. Discontinuous is characterized by design competition and technological substitution. Incremental is when companies innovate by lowering costs and improving the functioning and performance of the dominant technological design.
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Discontinuous Innovation
Risks
-Cost
This would be expensive, as much as $6 billion (Viswanathan, 2013.)
-Time
It may take us longer to get our vehicle out on the market
Benefits
-Position
Taking the leadership position and a huge advantage in the market
--Development
The first to develop a vehicle of its type and can add it developments to the entire product line and continue to innovate
With this option we would introduce a radical innovative design plan in the future for achieving a new autonomous driving vehicle
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Incremental Innovation
Risks
-Market Change
Market can impact the customer demand
-Opportunities
We may be missing opportunities we do not control
benefits
-No changes required
This is how we do things now, which means we would continue improving vehicles as we do now and as competitors do as well
-Less room for error
We improve and build on what we know and have
We can continue to add sensors, computers, and IoT capabilities each model year just by upgrading modules until we reach our goal
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Competitors
| BMW | Toyota | Volkswagen |
| 125 sensors/50 computers | 100 sensors/40 computers | 90 sensors/35 computers |
| vehicle control/safety, IFTTT-customized applications and IoT connectivity, LTE | vehicle control, social media, safety, entertainment, navigation, 5G | vehicle control, maintenance, in-car consumer experience |
Our competitors' current products and services shown on these charts.
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(continued)
| BMW | Toyota | Volkswagen |
| navigation, emergency services, smart house connectivity | navigation, emergency services, social media | navigation, emergency services, consumer orders, maintenance status |
| fully integrated information system, semi-autonomous driving, connection to traffic information systems, introduction of fully autonomous driving early 2030s | fully integrated information system; semi-autonomous driving; connection to traffic information systems, expanded social media, and communications; consumer services; maintenance; fully autonomous vehicle early 2030s | fully integrated information system; semi-autonomous driving; connection to traffic information systems; connectivity with smart home; fully autonomous vehicle early 2030s |
Our competitors' current products and services shown on these charts. It is also showing the projected products and service their products will include by 2030
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(continued)
Are your competitors expanding in the current market?
Competitors are projected to expand in the current market and offer automobiles with more features than we do which also puts them at an advantage to produce higher revenue and continue expanding
Company’s Capability
These are questions to ask ourselves in order to determine our company’s capabilities and how we may move forward. Currently we have competitors ahead of us both in revenue and technology. We want to be the leaders in our industry. The gaps are in our technology and ability to compete. We would need to close this gap researching and investing into advances our technology a lot faster in order to surpass competitors or take that chance and try radical innovation.
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Technology
Where are we now?
How do we close these gaps?
Where do we want to be?
Where are the gaps?
(continued)
Does your company own the technology, or does it need to be purchased?
Our company has already implemented technology in our automobiles, which means we have the capability of the technology at our reach but not at competitors' level.
How is the technology currently being used in today’s products and services?
Our company is marketing the same connected car capability as our competitors such as driver apps, keyless start, OnStar, accident and first responder connectivity.
What type of technology is available to purchase?
Car technology in sensors and chips. We have a lot of room to grow and therefore need to look at competitors and start to include more advanced technology into out product line.
Recommendation
Discontinuous Innovation
Discontinuous innovations “are not everyday events, but they have the capacity to redefine the space and the boundary conditions – they open up new opportunities but also challenge existing players to reframe what they are doing in the light of new conditions” (Tidd 2021).
Designing and making an automobile is not the same as designing and making a therapeutic drug, or a personal computer. We are dealing not with one technology, but with several technologies, each with its historical pattern of development, skill requirements and strategic implications…We distinguish five major technological trajectories, each with its distinctive nature and sources of innovation, and with its distinctive implications for technology strategy and innovation management” (Tidd 2021).
The potential discontinuous innovation for our company is introducing a radical innovative design plan in the future for achieving a new autonomous driving vehicle.
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Resources
Automotive technology solutions and automotive industry solutions. Ibm.com. (2022). Retrieved 24 January 2022, from https://www.ibm.com/industries/automotive?utm_content=SRCWW&p1=Search&p4=437000682 24978234&p5=e&gclid=6ba94cb7861a12bbeb362d59c1eb26e5&gclsrc=3p.ds.
Computers in your car. (2018, January 24). AAMCO Colorado. https://www.aamcocolorado.com/computers-in- yourcar/#:%7E:text=Your%20Car’s%20Computer,controls%20to%20meet%20emissions%20standar
Gossett, S. (2019, August 13). IoT in vehicles: A brief overview. Built In. https://builtin.com/internetthings/iot-in-vehicle
Guide to Gap Analysis with Examples | Smartsheet. (2019). Smartsheet. https://www.smartsheet.com/gap-analysis-method- examples
Leconte, P. (2019, February 5). Conducting A Gap Analysis: A Four-Step Template. ClearPoint Strategy. https://www.clearpointstrategy.com/gap-analysis-template/
Meola, A. (2020, March 10). How 5G & IoT technologies are driving the connected smart vehicle industry. Business Insider. https://www.businessinsider.com/iot-connected-smartcars?international=true&r=US&IR=T
Tidd, J., Bessant, J. R., Kouzes, J. M., & Posner, B. Z. (2021). Innovation, Strategy, and High-Performance Organizations for Southern New Hampshire University. Wiley Global Education
Tyler, N. (2016, December 14). Demand for automotive sensors is booming. Newelectronics.Co.Uk. https://www.newelectronics.co.uk/electronics- technology/automotive-sensors-market-isbooming/149323/#:%7E:text=Currently%2C%20each%20vehicle%20has%20from,car%20based%
