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MODULE1DISCUSSIONBOARDINSTRUCTIONS.docx

Discussion: Marketing, Social Media Trends, and TikTok

 

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Social Media and Marketing

Social Media is more than catching up with friends, sharing one’s life or food choices, talking politics, or creating videos and memes that can entertain. When used properly, social media is a powerful tool for marketers. With so many channels to choose from, professionals need to make good choices communicating with consumers.

Module 1 Discussion Week 1 Resources

Buyer Behavior  (2021)

Trends in Social Media  (2021)

Nine Effective Ways Marketers Can Avoid Social Media Gaffes  (2021)

Five Essential Digital Marketing Tips for Beginners  (2021)

Chief Meme Officer: Possibly marketing's best force multiplier right now  (2021)

Introduction to Social Media and Digital Marketing  (2019)

Social Media and Technology Trends  (2019)

Week 1 Discussion Post

Based on this week’s readings or other research, share at least two trends in social media marketing that organizations need to know about. (Research Support Required)

This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to  cite  in the body of the post and  add a reference list in APA format . NOTE: failure to use research with  accompanying in-text citations  to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.