Financial data literacy 2000words

Module 1 Communication Fundamentals

1. Introduction

1.1 splash

2. Communication Fundamentals

2.1 Module Intro

2.2 Overview

2.3 Communication fundamentals

2.4 Traditional Communications

2.5 Communication fundamentals

2.6 Defining traditional communication tools

2.7 Defining tools Video

2.8 Defining traditional communication tools

2.9 Traditional Communication - PR

2.10 Defining tools website

2.11 Traditional communication - sales

2.12 Traditional communication - sales (video)

2.13 Traditional Communication - Direct

2.14 Traditional Communication - Other

2.15 Traditional Communication - Other website

2.16 Self check question

(Multiple Choice, 10 points, 1 attempt permitted)

Correct	Choice
	USA, China, Thailand, Germany, Brazil
X	USA, China, Japan, UK, Germany
	USA, China, Japan, South Korea, Brazil

2.17 Self check question

(Multiple Choice, 10 points, 1 attempt permitted)

Correct	Choice
	True
X	False

2.18 Communication Intergration

2.19 Integrated Communications

2.20 Integrated Communications - Video

2.21 Self check question

(True/False, 10 points, 1 attempt permitted)

Correct	Choice
	True
X	False

2.22 Adding value - integration

2.23 Communication Framworks

2.24 A fresh approach to integration

2.25 Paid Owned Earned Media (POEM)

2.26 POEM (2) - website

2.27 POEM (3)

2.28 POEM (4)

2.29 POEM (5)

2.30 POEM (6)

2.31 Self check question

(Matching Drop-down, 10 points, 1 attempt permitted)

Correct	Choice
Fan Facebook post	Earned
Sponsored Story on Facebook	Paid
Company Facebook page	Owned

2.32 An interview with

2.33 Key take outs

2.34 To Do List

2.35 Digital Report Sample Questions

WATCH THE EPISODE TO SEE THE DIGITAL REPORT QUESTIONS AND TO ACCESS LINKS TO THE RELATED READINGS.

2.36 References