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Module10-MockResearchDesignVisualPresentation.pptxMock Research Design Presentation - A presentation by Natacha Douglas
College presidents need effective and efficient strategies to grow their colleges whether or not they are performing well, especially in an environment of increasing college closures.
A random sample (N=20) of successful (n=10) and unsuccessful (n=10) college presidents will be administered a Questionnaire on strategies used to improve student enrollment and retention in their colleges.
Results of the questionnaire would aim to identify successful strategies implemented by college presidents that improved student enrollment and retention. Consequently this should also assist struggling college presidents.
Conceptual Framework
College enrollment in the U.S. has decreased for the eighth consecutive year (Fain, 2019)
Thousands of colleges are closing their doors or consolidating (Education Dive Staff, 2019)
College presidents are in the center of this crisis, looking for ways to help their colleges survive this growing list of challenges (Marcus, 2017)
What can struggling college presidents implement to survive in this challenging environment?
A quantitative method purpose to identify successful strategies implemented by college presidents that improved student enrollment and retention
The study could be valuable to college presidents, and for presidential hiring bodies
What are the strategies that a college president can implement to increase student enrollment and retention rates?
How does a college president’s background and experience influence student enrollment and retention rates?
What is the relationship between strategic vision alignment and student enrollment and retention rates?
Chapter 2
Research Questions
Chapter 3
Researchers who study college presidents, in general, emphasize the lack of studies and shortage of data on the topic (Martin, 2018; Cooney & Borland, 2018). Below are other relevant studies:
Mupa (2015) is convinced that visionary leadership is required within institutions in order to face the many challenges associated with the higher education arena. However, his suggestions appear to be over simplified and very general in his research study.
Cato and Gordon (2012) link student enrollment and retention performance with a college’s aligned strategic vision by tying the study to alignment theory. However, they failed to correlate their findings to what it means for college presidents.
The research study completed by Bryman (2007) identified thirteen aspects of a leader’s behavior that were found to be associated with effectiveness at a departmental level in higher education.
Prior findings from Holt, Hall, & Gilley (2018) identified that the critical elements needed by future leaders are the ability to “motivate others” and “communicate appropriately”.
Effective leadership and leadership development within universities have a quality impact on the institution's efficiency based on a study completed by Shala and Baliqi (2018).
The Review of Literature
Chapter 4
Using the database of the U.S. Department of Education as a reliable source, I plan to compare two groups of a simple random sample:
Group “A” would be ten college presidents who have increased or stabilized student enrollment and retention rates within the last five years.
Group “B” would be ten college presidents who have not improved or maintained student enrollment and retention rates within the last five years.
Comparing both groups goes a step further in verifying the findings, as well as validating that group “B” is not using the strategies that group “A” is using, which could be why those college presidents do not see a positive trend with my dependent variable.
Participation in my questionnaire will be on a voluntary basis.
Survey will be emailed from a reliable survey platform such as Qualtrics.
Reliability will be driven by the quality of the inputs and the processes.
Validity will be driven by comparing both sampled groups.
Chapter 5
Data will be collected according to the standard survey collection method.
The questionnaire will have five questions relevant to my research topic and will reflect other relevant variances toward the research problem.
Checkboxes would be a more suitable question type for collecting the quantitative data needed. College presidents will have the option to choose multiple answers from a list of possible choices.
Descriptive statistics will be used to tabulate the primary data collected and create useful information through statistical analysis.
The types of variables that would work best with my research study seem to be categorical variables.
The variables will be examined by determining how many times a category occurs. Using a frequency table, I will represent how many participants fall into each category. Then, in order to better understand and interpret the data, I will use and add proportions as well as percentages to the frequency table.
Sampling two different groups, the data would be reported as a frequency or mean for each group and used for inferential statistics to compare the data (Creswell, 2009).
Chapter 6
The expectation of this research is to reveal some strategies that successful college presidents use to increase enrollment and retention rates.
The improvement of student enrollment and retention rates do not exclusively lie within the admissions or academic affairs departments of the college. It involves the entire institution starting at the top with the college president.
Considering that I have limited access to college presidents, this research study may be a limited sample size.
A lower level of confidence may lead to inconclusive results as well as decrease the reliability of the data due to a smaller sample size. This may in turn prevent the generalization of the study.
The samples are only college presidents. However, other important components such as College Board members may have relevant insight into solving the research problem.
I expect the research study to encourage collaborative opportunities between college presidents as well as with the department of education, college faculty, and board members
For future research, comparing college presidents of both private and public colleges as it relates to improving student enrollment and retention rates is highly recommended.
References
Creswell, J.W. (2009). Research design: Qualitative, Quantitative, and Mixed Methods Approaches, pp. 85. Thousand Islands, CA: SAGE Publications Inc.
Education Dive Staff (2019, August 2). A look at trends in college and university consolidation since 2016. Education Dive. Retrieved from https://www.educationdive.com/news/how-many-colleges-and-universities-have-closed-since-2016/539379/
Fain, P. (2019, May 30). College Enrollment Declines Continue. Inside Higher Ed. Retrieved from https://www.insidehighered.com/quicktakes/2019/05/30/college-enrollment-declines-continue
Holt, S., Hall, A., & Gilley, A. (2018). Essential Components of Leadership Development Programs. Journal of Managerial Issues, 30(2), 214–229. Retrieved from http://search.ebscohost.com.nl.idm.oclc.org/login.aspx?direct=true&db=bsh&AN=130373168&site=ehost-live&scope=site
Marcus, J. (2017. June 29). Many small colleges face big enrollment drops. Here’s one survival strategy in Ohio. The Washington Post. Retrieved from https://www.washingtonpost.com/news/grade-point/wp/2017/06/29/many-small-colleges-face-big-enrollment-drops-heres-one-survival-strategy-in-ohio/?noredirect=on&utm_term=.5e142dc554e8
Mupa, P. (2015). Visionary Leadership for Management of Innovative Higher Education Institutions: Leadership Trajectories in a Changing Environment. Research on Humanities and Social Sciences, 5(13). Retrieved from https://pdfs.semanticscholar.org/fcd0/6cb0b8a005068a2d126f0b38a0b064aa3436.pdf
Schoen, J. (2016, December 8).Why college costs are so high and rising. CNBC. Retrieved from https://www.cnbc.com/2015/06/16/why-college-costs-are-so-high-and-rising.html
Shala, A. & Baliqi, B. (2018). Leadership Development among University in Kosovo: Challenges and Alternatives. Comparative Professional Pedagogy, 8(3), 49-56. https://doi-org.nl.idm.oclc.org/10.2478/rpp-2018-0041
