HCM-325-DQ

HCM 325 Module One Journal Guidelines and Rubric

In this journal, you will have the opportunity to begin researching a healthcare product or service that you will use for your final project.

This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 71–91 of your textbook.

Use the Module One Journal Worksheet to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.

Specifically, identify the following information about the organization you selected:

 Name of the healthcare organization

 Type of organization (hospital, nursing home, health system, etc.)

 Mission/vision/values

 Scope of services

 Locations  Geographic service areas

Using this information, provide answers to the following:

 Identify a specific product or service and describe the marketing opportunity associated.

 Explain why the problem or opportunity is of value or important to address. Consider the current status, concerns or issues, and why the opportunity exists.

 How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?

This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and begin preparing for your first milestone.

Journal activities in this course are private. Only the instructor can view and comment on your Assignments.

Rubric

Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Organization Provides details on the name and

type of organization The name and type of organization identified are not suited for the final project

Does not provide details on the name and type of organization

8

Mission/Vision/Values Discusses the mission, vision, and/or values of the organization selected

Does not identify the mission, vision, or values of the organization selected

8

Scope of Services Outlines the scope of services offered by organization selected

Does not outline the scope of services offered by organization selected

8

Locations Identifies the locations of the organization

Does not identify the locations of the organization

8

Geographic Service Areas

Identifies the geographic areas serviced by the organization

Does not identify the geographic areas serviced by the organization

8

Marketing Opportunities

Describes the marketing opportunity associated with a specific product or service offered by the organization selected

Describes the marketing opportunity associated with a specific product or service, but lacks detail required to make understanding of the opportunity clear

Does not describe the marketing opportunity associated with a specific product or service

20

Value of Opportunity Explains why the problem or opportunity is of value, or important to address

Explains why the problem or opportunity is of value, but lacks detail required to convince reader of value

Does not explain why the problem or opportunity is of value

20

Alignment With Organizational

Objectives

Describes how the marketing initiative will support the mission and vision of the organization

Describes how the marketing initiative will support the mission and vision of the organization, but lacks detail required to make alignment clear

Does not describe how the marketing initiative will support the mission and vision of the organization

20

Total 100%