How Logos Use Visual Communication

1. Describe the semiotic/symbolic visual elements in the logo design.

2. Discuss why having visual symbolic and iconic communication in a logo may be a good strategy to communicate visually with your targeted audience.

3. Discuss why drastically changing the visual elements in an established and successful logo such as Disney, Apple, or Nike, would have a negative effect on the emotion-based trust relationship clients have with the company.

*Remember--- Analysis requires that you substantiate your ideas with quotes from academic sources and experts in the field. Analysis without substantiated evidence is opinion. Use your etextbook, another academic article or source, or a career or real-life example to support your analysis points in your initial discussion post to demonstrate your full comprehension of the topics.