Marketing Plan

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Name: MKT 351 Summer II 2019

Marketing Plan

1. Executive Summary:

a. To summarize my strength, I will say that I am fully prepared for corporate America. To

summarize my weakness, I will say that I need to ascertain more skills. To summarize

the strength of my competition, I will say that higher standards are their greatest

strength. To summarize the weakness of my competition, I will say that the industry is

moreso looking to diversify its occupational populace. To summarize the strength of my

industry, I will have to point out the exceedingly high demand for occupational

placement. To summarize the weakness of my industry, I will say that the economic

standing in the US is detrimental to the success of the industry as well as the

progression of its other weaknesses and threats.

2. Introduction:

a. Hello. I am __________. However, I commonly go by the alias of “XXXX”. I am currently

a Junior attending Jackson State University. I am a double major in Finance and

Accounting, vying to attain my Bachelor’s degree. I hail from Horn Lake, MS, but I

currently live in Memphis, TN. I am a military veteran, who has traveled abroad several

times, and I have traveled all over the US. I consider myself fully prepared to engage in

corporate America upon graduation.

Name: MKT 351 Summer II 2019

3. SWOT Analysis:

MYSELF

STRENGTH

# Item General Marketing Management Process R&D

Completed multiple internships

X X X X X

Study abroad experience

X X X X X

Military veteran X X X X X

WEAKNESS

# Item General Marketing Management Process R&D

Tendency to procrastinate

X X X X X

Hesitant to voice opinion

X X X X X

May overexert myself

X X X X X

OPPORTUNITY

# Item General Marketing Management Process R&D

Minority Population X X X X X

GPA Requirement X X X X X

Corporate America experience

X X X X X

THREAT

# Item General Marketing Management Process R&D

Particular skills X X X X X

Bi-Lingual X X X X X

Certification requirement

X X X X X

Name: MKT 351 Summer II 2019

COMPETITION

STRENGTH

# Item General Marketing Management Process R&D

Better Education X X X X X

Family Status X

Higher Standards X X X X X

WEAKNESS

# Item General Marketing Management Process R&D

Non-Minority Population

X X X X X

Social Diversity X X X X X

Internal Competition

X X X X X

OPPORTUNITY

# Item General Marketing Management Process R&D

Prejudice X X X X X

Place of Residence X X X X X

College Attendance X

THREAT

# Item General Marketing Management Process R&D

Minority Population X X X X X

Diversity X X X X X

Place of Origin X X X X X

INDUSTRY

STRENGTH

# Item General Marketing Management Process R&D

Learning Curve X X X X X

Stability X X X X X

Government Support

X X X X X

Name: MKT 351 Summer II2019

WEAKNESS

# Item General Marketing Management Process R&D

Occupational Demand

X X X X X

Salary Demand X X X X X

Workload Demand X X X X X

OPPORTUNITY

# Item General Marketing Management Process R&D

Increased Business Creation

X X X X X

Increased Partnerships

X X X X X

Turnover Rate X X X X X

THREAT

# Item General Marketing Management Process R&D

Place of Business X

Turnover Rate X X X X X

Economic Standing X X X X X

SWOT Matrix Quantification: MYSELF

STRENGTHS M I R OPPORTUNITIES M I R

Strength 1 3 3 9 Opportunity 1 3 3 9

Strength 2 3 3 9 Opportunity 2 3 2 6

Strength 3 3 3 9 Opportunity 3 3 3 9

Total (Add Rs only)

27 Total (Add Rs only)

WEAKNESSES M I R THREATS M I R

Weakness 1 -2 2 -4 Threats 1 -3 2 -6

Weakness 2 -2 2 -4 Threats 2 -1 1 -1

Weakness 3 -2 2 -4 Threats 3 -3 2 -6

Total (Add Rs only)

-12 Total (Add Rs only)

-13

Strength + Weakness = 27 + (-12) = 15

Opportunity +Threat = 24 + (-13) = 11

Name: MKT 351 Summer II 2019

OPPORTUNITY

THREAT

SWOT Matrix Quantification: COMPETITION

STRENGTHS M I R OPPORTUNITIES M I R

Strength 1 3 2 6 Opportunity 1 3 3 9

Strength 2 1 1 4 Opportunity 2 3 1 3

Strength 3 2 1 2 Opportunity 3 3 2 6

Total (Add Rs only)

12 Total (Add Rs only)

WEAKNESSES M I R THREATS M I R

Weakness 1 -3 3 -9 Threats 1 -3 3 -9

Weakness 2 -3 3 -9 Threats 2 -3 3 -9

Weakness 3 -3 2 -6 Threats 3 -3 3 -9

Total (Add Rs only)

-24 Total (Add Rs only)

-27

Strength + Weakness = 12 + (-24) = -12

Opportunity +Threat = 18 + (-27) = -9

II. I. I am here

III. VI.

Name: MKT 351 Summer II 2019

OPPORTUNITY

THREAT

SWOT Matrix Quantification: INDUSTRY

STRENGTHS M I R OPPORTUNITIES M I R

Strength 1 3 3 9 Opportunity 1 3 3 9

Strength 2 3 3 9 Opportunity 2 3 3 9

Strength 3 3 3 9 Opportunity 3 3 3 9

Total (Add Rs only)

27 Total (Add Rs only)

WEAKNESSES M I R THREATS M I R

Weakness 1 -3 2 -6 Threats 1 -2 2 -4

Weakness 2 -3 3 -9 Threats 2 -3 3 -9

Weakness 3 -3 3 -9 Threats 3 -3 3 -9

Total (Add Rs only)

-24 Total (Add Rs only)

-22

Strength + Weakness = 27 + (-24) = 3

Opportunity +Threat = 27 + (-22) = 4

II. I.

III. They are

here VI.

Name: MKT 351 Summer II 2019

OPPORTUNITY

THREAT

Results:

 Myself: Quadrant I

 Competition: Quadrant III

 Industry: Quadrant 1

Final SWOT Matrix Quantification: MYSELF

STRENGTHS M I R OPPORTUNITIES M I R

Strength 1 3 3 9 Opportunity 1 3 3 9

Strength 2 3 3 9 Opportunity 2 3 2 6

Strength 3 3 3 9 Opportunity 3 3 3 9

Strength 4 3 3 9 Opportunity 4 3 3 9

Strength 5 3 3 9 Opportunity 5 3 3 9

Strength 6 3 2 6 Opportunity 6 3 3 9

Strength 7 3 2 6 Opportunity 7 2 2 4

Strength 8 3 3 9 Opportunity 8 3 3 9

Strength 9 3 3 9 Opportunity 9 3 3 9

Total (Add Rs only)

75 Total (Add Rs only)

II. I. It is here

III. VI.

Name: MKT 351 Summer II 2019

WEAKNESSES M I R THREATS M I R

Weakness 1 -2 2 -4 Threats 1 -3 2 -6

Weakness 2 -2 2 -4 Threats 2 -1 1 -1

Weakness 3 -2 2 -4 Threats 3 -3 2 -6

Weakness 4 -3 2 -6 Threats 4 -3 3 -9

Weakness 5 -1 1 -4 Threats 5 -3 1 -3

Weakness 6 -2 1 -2 Threats 6 -3 2 -6

Weakness 7 -3 3 -9 Threats 7 -3 3 -9

Weakness 8 -3 3 -9 Threats 8 -3 3 -9

Weakness 9 -3 3 -9 Threats 9 -3 3 -9

Total (Add Rs only)

-51 Total (Add Rs only)

-58

Strength + Weakness = 75 + (-51) = 24

Opportunity +Threat = 73 + (-58) = 15

OPPORTUNITY

THREAT

II. I. I am here

III. VI.

Name: MKT 351 Summer II 2019

Results:

 Myself (Final): Quadrant I

4. Critical Issues:

a. CI = W + T = (-51) + (-58) = -109

5. Eliminating Weaknesses:

a. Tendency to procrastinate: I am prone to procrastinate and end up stressed with

overflows of work to complete in a short time. To fix this, I will implement a schedule to

help complete the workload, and I will be disciplined enough to adhere to it.

b. Hesitant to voice opinion: In group conversations/debates, I am hesitant to voice my

own opinion on the matter that is being discussed. To fix this, I will start to voice my

concerns and advice on subjects more openly.

c. May overexert myself: I sometimes find myself taking on more work than I can handle. I

like to help people at the risk of hurting myself. To fix this, I will work to prioritize and

recognize my work threshold.

d. Better Education: There are many who come from high schools and colleges that are

more prestigious and provide better education than my own. To curtail this, I will work

to study and retain the knowledge given to me so that I will be able to articulate it

better than my peers will.

e. Family Status: There are many who have come from families/households ingrained in a

successful mindset. To overcome this, I will use the knowledge and drive that I have

received from successful people to develop myself into a person who exhibits success

despite my lower family status.

Name: MKT 351 Summer II 2019

f. Higher Standards: In coincidence with the weakness of Family Status, there are those

who are raised with higher standards than myself, based on birth and where they come

from. To best this, I will keep elevating my own standards far beyond the expectations

of those around me.

g. Learning Curve: Although this is a strength for the Industry, the learning curve provided

by the industry is a guarantee for me that I will have the best and most innovative, up-to-

date knowledge and training available.

h. Stability: Although this is a strength for the Industry, the stability of the industry

illustrates the consistency to keep a job. Therein, I there is a very slim chance that I will

ever have to fret job loss.

i. Government Support: Although this is a strength for the Industry, the government

supports the industry, for my occupation, because it plays a substantial part in the US

economy. Therein, that means that the industry will be retained and continue to grow

well past my lifetime.

6. Eliminating Threats:

a. Particular skills: Many occupations require specific skills that are unlearned to me. To

curtail this, I will pick up as many skills as I can in the required field and additional fields

to better increase my standing.

b. Bi-Lingual: Many of my competitors are competent in more than one language. To

overcome this, I will become proficient in more than two other languages

Name: MKT 351 Summer II 2019

c. Certification requirement: Many occupational professions require you to have a

certification of qualification in order to obtain the job. However, there are some cases

where one is still able to get the position without having a certification, and the entity

will help you attain the certification later. Other than that, I will simply have to apply for

a position that I qualify for without the certification.

d. Prejudice: It is quite known that many hold prejudice against people of other origin than

themselves. This can be quite detrimental to my occupational search. Unfortunately,

there is nothing that I can do to curtail this except to make sure that my qualifications

and skills set are far above the average applicants.

e. Place of Residence: A place of residence can greatly affect your occupational chances.

For instance, if you live in a big city, the chances for getting a good occupation are

dramatically increased as compared to a rural city. To prevail over this, I will be sure to

attain a job and move to a large, upcoming city after graduation.

f. College Attendance: While searching for internships, I noted that many internships

were created specifically with the qualification that you had to be attending a certain

university to be considered for the position. Therein, there is nothing that I can do to

upend this except to apply to another that I meet the criteria for.

g. Increased Business Creation: Although this is an opportunity for the Industry, increased

business creation adds to the demand for occupational placement, which is a plus for

myself.

h. Increased Partnerships: Although this is an opportunity for the Industry, this also adds

to the demand for occupational placement, therein giving myself another upturn.

Name: MKT 351 Summer II 2019

i. Turnover Rate: Although this is an opportunity for the Industry, the increased turnover

rate drastically increased the demand for occupational placement, granting myself yet

another gain.