Marketing essay

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Directions

In this assignment, you are required to write about the strategic advantages and disadvantages of different entry modes. Choose 2 modes of entry, and compare them. First, explain the theoretical background of both entry modes and how to enter the international markets. Then, give practical examples of how the two entry modes have been applied in practice by business(es).

Remember to present clearly the strategic advantages and disadvantages of each entry mode for specified companies and products, supported by examples and appropriate references.

Submission

Your paper is expected to show research into the issues with clearly documented links to class and outside readings. The paper must be consistently formatted in APA style, APA in-text, citations and references included. As a general guideline, the body of your paper, meaning your answers to the questions, is to be 3 to 4 pages (excluding the front page, table of contents, references, and possible appendix). Please ensure that you cover all the elements of the assignment and demonstrate your understanding of the given topic. Don't forget to synthesize, analyze, and evaluate related ideas and issues. Short quotations from a company website can be used, if appropriately indicated in the text and in-text cited according to the APA style, but you are not to submit a paper with the majority of its content copy-pasted from any website.

Rubric

MGMT 311 - 9.3 Written Assignment Rubric

MGMT 311 - 9.3 Written Assignment Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeIdentification and Analysis of the Main Issues/Problem

30.0 pts

Excellent (A) (27-30) Identifies and understands all of the main issues in question. Insightful, and thorough analysis of all the issues.

26.0 pts

Above-Average (B) (23-26) Identifies and understands most of the main issues in question. Thorough analysis of most of the issues.

22.0 pts

Average (C) (19-22) Identifies and understands some of the issues in question. Superficial analysis of some of the issues in question.

18.0 pts

Near-Failing (D) (15-18) Identifies and understands few of the issues in question. Incomplete analysis of the issues.

14.0 pts

Failing (F) (0-14) Identifies and understands very little of the issues in question. No analysis of the issues.

30.0 pts

This criterion is linked to a Learning OutcomeAnswers to Questions

30.0 pts

Excellent (A) (27-30) Answers to questions are clear throughout. Connection with class and study material goes well beyond the obvious connections among ideas; demonstrates insight and original thinking.

26.0 pts

Above-Average (B) (23-26) Answers to questions present some irrelevant information on topic etc., but very little; treatment goes beyond obvious connections with class and study material.

22.0 pts

Average (C) (19-22) Answers to questions are vague in places; some irrelevant or distracting information.

18.0 pts

Near-Failing (D) (15-18) Answers to questions are unclear and/or confusing. Treatment is very superficial; paper may be well written but says nothing.

14.0 pts

Failing (F) (0-14) Does not address the questions. Treatment is very superficial and says very little.

30.0 pts

This criterion is linked to a Learning OutcomeStrategy Choice and Justification

25.0 pts

Excellent (A) (21-25) An appropriate, reasonable strategy is selected and successfully developed. Content knowledge is used correctly.

20.0 pts

Above-Average (B) (17-20) An appropriate, reasonable strategy is selected and moderately developed. Content knowledge used appropriately, with minor computation errors.

16.0 pts

Average (C) (13-16) An appropriate, reasonable strategy is selected, but minimally developed. Uses content knowledge with conceptual errors.

12.0 pts

Near-Failing (D) (10-12) There is an attempt to solve the problem. Barely any strategy is applied that could lead to an answer. Rarely uses content knowledge.

9.0 pts

Failing (F) (0-9) There is no attempt to solve the problem. No strategy is applied that could lead to an answer. Uses no content knowledge.

25.0 pts

This criterion is linked to a Learning OutcomeCommunication, Style and Mechanics

15.0 pts

Excellent (A) (13-15) Solution is presented in a clear and orderly manner so the reader can follow the flow of the solution and final answer.

12.0 pts

Above-Average (B) (11-12) Solution is presented appropriately, but may contain a minor error. Reader can follow most of the steps in the solution and final answer.

10.0 pts

Average (C) (9-10) Solution is presented appropriately, but contains conceptual errors. Solution is presented in an unclear manner. Scorer has difficulty following the sequence of steps.

8.0 pts

Near-Failing (D) (7-8) Presents the problem in an unclear manner, steps are missing or out of sequence. Scorer cannot determine a sequence of steps.

6.0 pts

Failing (F) (0-6) Does not present the problem in a manner that can be deciphered. Misuse of words throughout. Awkward sentences throughout. Difficult to attach a thought process. Poorly punctuated, misspelled words, grammatically abusive.