Company Report 4

© 2010 FIDM/ Fashion Institute of Design & Merchandising

Company Report “Rough Draft” Rubric Writing Assignment

(10 points)

INCLUDES ALL REQUIRED SECTIONS (2.5 POINTS)

Rough draft follows guidelines for organization and includes all required sections, including: • Company Background & Current Stage in Growth Lifecycle • Detailed Financial Information -- Microeconomics • Industry Landscape, Trends and Competitors -- Macroeconomics • Recent Developments, Analyst Opinions and Wall Street Consensus • Recommendations • Works Cited

ORGANIZATION & CONTENT (2.5 POINTS)

Paragraphs in all sections include: • A focused topic sentence with an overview of the main idea for the entire paragraph and

its connection to thesis • Approximately 15 sentences of supporting details which include quotes, facts, graphics or

expert opinions • Writers’ insights and opinions are provided, which synthesize and analyze researched

quantitative, qualitative and responsive information, and connect to the thesis • Points and material within each paragraph are logically organized. Consider time order,

cause and effect, reasons, a range of opinions, strengths vs. weaknesses, or distinct categories of frameworks or sources.

SOURCE INTEGRATION, MLA FORMATS & WORKS CITED (2.5 POINTS)

• Sources are integrated effectively establishing authority, introducing and qualifying each source quoted in paragraphs

• In-text documentation follows MLA formats • Works Cited page follows MLA formats

GRAMMAR & MECHANICS (2.5 POINTS) • Writing follows standards for effective business writing, avoiding first person and errors

in sentence skills, mechanics, grammar and spelling

TOTAL POINTS: __________________