Busi 520 - Mod 5
AJCastro
Mod5.docxModule 5—Positioning and Branding Strategy (Chapters 10-13)
Q9. Discuss how your firm uses packaging and labeling to support its marketing effort. (Ch. 13)
Q10. Is the product classified as a convenience, shopping, specialty, or unsought good? Select one and omit the others. (Ch. 13)
Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 5.
