Dr. Manahil PRICING & MARKETING PLAN IMPLEMENTATION

2/26/2019 SLP - MKT501 Strategic Marketing (2019JAN07FT-1)

https://tlc.trident.edu/d2l/le/content/123543/viewContent/2893046/View 1/2

Module 4 - SLP

DISTRIBUTION & MARKETING PLAN

Session Long Project

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission.

To make the work flow better, add a sentence at the end of each section or the beginning of the next to connect them.

SLP4: Strategic Marketing Plan

Product Overview Product/Service Overview (used in your discussions)

Customer Profiling Module 1: Week 1 Discussion Post.

Messaging Module 1: Week 2 Discussion Post.

Customer Demographics and Psychographics Module 1: Case.

Customer Relationship Management Module 1: Case.

Target Audience and Competition Module 1: SLP (Application to Product/Service).

Societal Marketing

Module 2: Week 1 Discussion Post.

Creative Message Module 2: Week 2 Discussion Post.

Segmentation Application Module 2: Case.

2/26/2019 SLP - MKT501 Strategic Marketing (2019JAN07FT-1)

https://tlc.trident.edu/d2l/le/content/123543/viewContent/2893046/View 2/2

Gap Analysis, Benchmarking and Competitive Advantage Module 2: Case.

Competition, Segmentation, Positioning, Lifetime Value Module 2: SLP. Must be reformatted and double-spaced.

Differentiation Module 3: Week 1 Discussion Post.

Distribution Module 3: Week 2 Discussion Post.

IMC: Integrated Marketing Communications

Module 3: Case (Application).

Competition and Boosting online Presence Module 3: SLP.

Pricing Module 4: Week 1 Discussion Post.

Perceived Value Module 4: Week 2 Discussion Post.

Margins and Sales Volume Module 4: Case.

Use the attached APA-formatted template (MKT501 SLP4) to create your submission.

SLP Assignment Expectations

Your submission will include:

Trident University International’s cover page

A paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)

The reference list page in APA format

The entire paper will vary in length based on what was previously submitted.