Paper on Hazardous Behavior
RESEARCH ARTICLE
Mobile phone applications use while driving in
Ukraine: Self-reported frequencies and
psychosocial factors underpinning this risky
behaviour
Tetiana HillID 1*, Amanda N. Stephens2, Mark J. M. Sullman3
1 Hertfordshire Business School, University of Hertfordshire, Hatfield, United Kingdom, 2 Monash University
Accident Research Centre, Monash University, Melbourne, Australia, 3 Department of Social Sciences,
School of Humanities and Social Sciences, University of Nicosia, Nicosia, Cyprus
Abstract
Despite the fact that mobile phones have been transformed over the last decade into infor-
mation and communication hubs that are fundamental to modern life, there is little informa-
tion on how this has impacted on mobile phone use while driving. The present study was
conducted in Ukraine, where this risky behaviour remains a common driving practice,
despite legislative bans. A total of 220 (male = 82%; mean age = 35.53; SD = 10.54) drivers
completed an online survey assessing frequency of engaging in a range of mobile phone
applications while driving. Four variables of the theory of planned behaviour (general atti-
tude and intention towards phone use while driving, social norms towards mobile phone
use, perceived behavioural control, the specific beliefs about being able to engage in dis-
tracting activities and drive safely), and type A behaviour pattern were also collected. The
results showed that, during the last year, 65% of drivers had read a text message and 49%
had written a text using mobile phone applications. Likewise, a substantial proportion of the
sample reported using social media while driving, by checking (34%), sending or typing a
post (25%) on social network applications. Hierarchical stepwise regressions showed that a
positive attitude towards mobile phone use while driving and beliefs about being able to
drive safely and write or read a text message were significantly associated with the mobile
phone applications use while driving. No associations were found between the type A
behaviour pattern and mobile phone applications use.
Introduction
Distracted driving is one of the major risk factors for road traffic injuries and fatalities for driv-
ers, passengers and other road user groups in the world. It often occurs when a driver divides
their attention, voluntarily or involuntarily, between driving and an unrelated secondary task.
According to the estimates provided by the National Highway Traffic Safety Administration
[1], it accounts for approximately 8% of all fatal crashes and 15% of all injury crashes, as well as
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PLOS ONE | https://doi.org/10.1371/journal.pone.0247006 February 17, 2021 1 / 15
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OPEN ACCESS
Citation: Hill T, Stephens AN, Sullman MJM (2021)
Mobile phone applications use while driving in
Ukraine: Self-reported frequencies and
psychosocial factors underpinning this risky
behaviour. PLoS ONE 16(2): e0247006. https://doi.
org/10.1371/journal.pone.0247006
Editor: Feng Chen, Tongii University, CHINA
Received: October 31, 2020
Accepted: January 30, 2021
Published: February 17, 2021
Copyright: © 2021 Hill et al. This is an open access article distributed under the terms of the Creative
Commons Attribution License, which permits
unrestricted use, distribution, and reproduction in
any medium, provided the original author and
source are credited.
Data Availability Statement: The data that support
the findings of this study are openly available in
Zenodo (DOI: 10.5281/zenodo.4115826).
Funding: The authors received no specific funding
for this work.
Competing interests: The authors have declared
that no competing interests exist.
14% of all police-reported motor vehicle traffic crashes. Driving distraction may take different
forms and vary in terms of the level of interference it can cause, meaning that not all distrac-
tion activities have the same impairment on driving performance. Young et al. [2] categorised
driver distraction into four distinct types: visual (focusing one’s visual attention on a secondary
task), auditory (focusing one’s attention on auditory signals and misfocusing on the road envi-
ronment), physical (removing one’s hand(s) from the steering wheel to manipulate other
objects), and cognitive (thinking about something unrelated to the driving task). Each second-
ary task may cause one or more types of driver distractions depending on its complexity and
demands on driver mental workload [3,4].
There is ongoing debate regarding which secondary tasks have the most detrimental effect
on driving performance, however, mobile phone use while driving is considered as one of the
most important global road safety issues. This is primarily due to the fact that interactions with
mobile phones can encompass all four types of distractions (i.e. visual, auditory, manual, and
cognitive). By way of example, the results of the three-year Second Strategic Highway Research
Program Naturalistic Driving Study (SHRP 2 NDS), employing a sample of more than 3500
drivers, reported that browsing, handheld dialling and handheld text interactions with a
mobile phone are associated with an increased crash risk [5,6].
These findings are also supported by the results of the recent systematic review and meta-
analysis of the on-road and naturalistic studies [7,8], as well as epidemiological studies (e.g.,
[9,10]).
The concern over mobile phone crash risk is increasing, as mobile devices become informa-
tion and communication hubs often fundamental to modern life. For instance, mobile phone
functions are no longer limited to making/receiving calls and writing/sending text messages;
smart technology allows engagement in a wide range of functions (e.g., emails, social media,
personal data for fitness, banking etc.). Some functions may be beneficial for drivers, such as
Global Positioning System (GPS), navigation and real-time traffic updates and these are per-
mitted if the mobile phone is secured in an appropriate holder. However, it is well established
that some mobile phone applications may significantly draw attention from driving. This
includes both observational and naturalistic studies (e.g., [11–13]). For example, naturalistic
driving research conducted on 221 Israeli drivers found that drivers touched their smart-
phones’ screens at least 1.71 times per minute while driving for different purposes including to
use applications [12]. Furthermore, another naturalistic study in Finland tracked the frequen-
cies of use of different mobile phone applications while driving in a sample of 30 drivers. The
results showed that drivers most commonly used WhatsApp messaging application, with one
instance of use having a median duration of 35 seconds and a median of 8 screen touches [14].
An interesting contrast was the fact that navigation application use had a median duration of 3
screen touches and lasted for 11 seconds. The authors concluded that messaging applications
(as opposed to image- or audio-based applications) pose the greatest threat to a driver’s ability
to control a vehicle. A similar finding was also reported by McNabb and Gray [15] who found
that image-based applications, such as Instagram and Snapchat, had no significant effect on
brake reaction time (BRT) and time headway (TH) variability in a driving simulator study.
More specifically, the findings showed that scrolling through and reading the updates from a
Facebook account considerably increased BRT and TH variability in a sample of 18 drivers in
the USA. Similarly, another driving simulator research in Spain found that texting on What-
sApp while driving significantly impaired driving performance for all age groups, and espe-
cially among older drivers [12]. Collectively, most of the abovementioned studies conclude
that the introduction of mobile phone applications has not only dramatically increased mobile
phone use among the general population [16] but has also affected the frequency of mobile
phone use among drivers (e.g., [11,12,17]). Consequently, and despite legislation strictly
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prohibiting handheld mobile phone use in most of the countries, many drivers continue to
interact with their phones while driving [3,6].
A number of studies have shown that enforcement and penalties are not effective in reduc-
ing the use of mobile phones while driving (e.g., [18,19]). Research in to other dangerous and
illegal driving behaviours, such as speeding [20] and drink-driving [21] has found the same.
That is, drivers will engage in these behaviours more frequently when they do not feel they will
get caught, do not believe there is a risk of crash and when they have friends and family who
also engage in the behaviour. This suggests that it is important to understand the attitudes
toward the behaviour in order to address the problem.
Previous studies have also examined driver attitudes toward mobile phone use. These have
focussed on predicting use based on psychosocial variables, such as attitudes (e.g., [22]), beliefs
(e.g., [23]), levels of mobile phone involvement (e.g., [24]), and self-reported frequency of text-
ing and calling behaviours (e.g., [25]). Most of these studies report that the prevalence of
mobile phone use while driving is directly related to positive attitudes drivers have towards
this behaviour and the perceived benefits their use may have [26].
There is also research that has investigated the attitude-behaviour relationship for driver
mobile phone use using the Theory of Planned Behaviour (TPB; [27]). Based on this model,
mobile phone use can be predicted by understanding one’s intentions to engage in it, which
are predetermined by attitudes (positive / negative evaluation of the target behaviour), subjec-
tive norms (perceived approval / disapproval of the target behaviour by significant others), and
perceived behavioural control (PBC; perceived ease / difficulty of performing the target behav-
iour). The TPB has been successfully applied in previous studies to explain texting and calling
behaviour while driving (e.g., [22–24,28,29]). In addition, using an extended TPB, which
included the additional components of anticipated regret, moral norm, mobile phone involve-
ment, and cognitive capture, Gauld et al. [30] explored university student drivers’ intentions to
engage in initiating, monitoring/reading, and responding to social interactive technology on a
smartphone. However, none of these have attempted to explore the associations between the
TPB variables and the proliferation of mobile phone applications use.
Personality is another factor that can underlie the decision to use a mobile phone while
driving. For example, Bianchi and Phillips [31] found that problematic mobile phone use was
more prevalent among extraverted drivers as they tend to make more calls while driving.
Sween et al. [32] identified that greater emotionality, less conscientiousness, openness to expe-
rience and honesty/humility were strongly associated with frequent mobile phone use while
driving. No previous research, however, has been carried out to explore the associations
between the frequency of mobile phone use while driving and personality traits/types that may
explain the tendency to multitask, such as the type A behaviour pattern (TABP). TABP has
been recognised as one of the individual variables increasing the risk of road traffic accidents
(RTAs; e.g., [33–35]).
TABP was originally conceptualised by two cardiologists, Friedman and Rosenman [36,37],
who noted that individuals with heart disease exhibit different behavioural patterns to those
with no heart disease. As such, those individuals who have a greater competitive need for
achievement, time urgency, aggressiveness, and hostility have overall higher odds of having
coronary heart disease. When applied to the driving context, it can be predicted that drivers
who exhibit TABP may approach various driving situations with a heightened sense of urgency
and impatience, which can be a crucial factor leading to RTAs [38]. For example, West et al.
[35] found that TABP was strongly associated with speeding behaviour. The results of a study
employing a sample of bus drivers in the USA and India showed that drivers exhibiting TABP
reported overall higher traffic accident rates per month, in comparison to those who exhibit
the opposite type B behaviour pattern (i.e., these individuals tend to enjoy working steadily
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and do not experience stress due to a lack of achievements; [39]). Lastly, using a large sample
of 11.965 French employees aged 39–52 years, Nabi et al. [33] identified that type A drivers
had an increased risk of RTAs. It can be concluded that the implications of TABP for traffic
safety may be quite severe, meaning that it is important to investigate whether and how TABP
is associated with other safety-critical driving behaviours, such as mobile phone use while
driving.
The present study
The present study was conducted with a sample of Ukrainian drivers, for whom mobile phone
use while driving is a prevalent behaviour. The main aim of this study was to explore the fre-
quencies of use of different mobile phone applications while driving and their underpinning
psychosocial factors. In particular, we investigated the associations between mobile phone
applications use and the prevalence of TABP in the Ukrainian drivers, their beliefs about being
able to engage in secondary tasks and drive safely, as well as the four TPB components, such as
the general attitude and intention towards phone use while driving, social norms towards
mobile phone use, and perceived behavioural control.
Method
Participants
The sample consisted of 220 fully licenced drivers in Ukraine. To be eligible to take part in the
study, participants were required to hold a current driver’s licence, own a mobile phone, and
report driving at least once in the past six months. Most participants were males (82%), aged
19–70 years old (SD = 10.54, mean age = 35.53). Participants reported holding a driving licence for an average of 4.01 years (SD = 1.17, range: 1–5) and driving approximately 17.02 kilometres per week (SD = 18.01, range: 0–150).
Procedure
Firstly, the survey was translated into Ukrainian by a professional translator and checked for
consistency by one of the authors (TH) who is fluent in both languages. Secondly, the survey
was hosted online using the Qualtrics web surveying platform. Data were collected via a link
sent to the personal e-mails of both staff and students of the National Aviation University in
Kyiv, Ukraine, using the existing contacts of one of the authors (TH), who is also an alumna of
this University. Approval for this study was granted by the University’s ethics committee. The
survey was also advertised on a national forum for Ukrainian motorists. All the study partici-
pants were encouraged to pass on the link to eligible friends and family (i.e. those who hold a
current driver’s licence, own a mobile phone, and had driven at least once in the past six
months). Before completing the online survey, the participants were asked to familiarise them-
selves with the information sheet outlining that the study was voluntary with no compensation
for the participation and that their data would be collected and held confidentially and
anonymously.
Measures
Demographic variables. Participants were asked to report their age, sex, marital and
work status, educational attainment as well as the number of hours spent driving on average
each week. They were also asked to indicate the driving purpose based on the ratio of driving
for work versus leisure using a 7- point Likert scale (1 = primarily for work; 7 = primarily for
leisure).
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Frequency of mobile phone applications use while driving. To assess the frequency of
mobile phone application use while driving, participants were also asked “How often do you
do the following on your mobile phone while driving?”:
• Read a text message using mobile phone applications (e.g., Viber, WhatsApp).
• Send a text message using mobile phone applications (e.g., Viber, WhatsApp).
• Read/look at posts on social networks (e.g., Facebook, VK, Odnoklassniki).
• Send or make posts on social networks (e.g., Facebook, VK, Odnoklassniki).
• Make a video call (e.g., FaceTime, Skype).
• Make a call using mobile phone applications (e.g., Viber, WhatsApp).
• Write an email.
• Read an email.
• Type an address into maps (e.g., Google maps, Yandex).
• Use an intellectual assistant (e.g., Siri, Majel).
• Take photos “selfies”.
Participants were asked to rate each of the options using a 7-point Likert scale (1 = more
than once a day; 4 = one or two times a month; 7 = never). The mobile phone applications
included in the survey options were selected based on their popularity among the Ukrainian
population in 2015 when the study was conducted.
Theory of planned behaviour variables. To investigate the associations between the TPB
variables and various mobile phone applications use while driving, participants were asked to
rate four items extracted from the TPB questionnaire developed by Walsh et al. [29]. Using a
7-point Likert scale (1 = strongly disagree; 7 = strongly agree), participants were asked to indi-
cate their level of agreement with the following statements: In the next week, to what extent do
you agree or disagree that:
• It is likely you will use your mobile phone while driving (measuring general intention to use
a mobile phone while driving).
• Using your mobile phone while driving will be good (measuring general attitude towards
mobile phone use while driving).
• Those people who are important to you would want you to use your mobile phone while
driving (measuring social norms towards mobile phone use while driving).
• You have complete control over whether you use your mobile phone while driving (measur-
ing perceived behavioural control).
The Bortner Type A scale. This self-report scale was used to assess TABP [40]. It contains
14 items, each consisting of opposing statements placed on a continuum ranging from the
extreme TABP to the absence of TABP. Participants were asked to indicate their position
between the two extremes using an 11- point Likert scale (e.g., 1 = casual about appointments;
11 = never late). The Bortner Type A scale is a unidimensional scale, the reliability of which in
the current sample was acceptable, with Cronbach’s alpha of 0.74.
Beliefs about being able to engage in secondary tasks and drive safely. To assess partici-
pants’ beliefs about their ability to safely use a mobile phone while driving, four items were
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added to the survey that were retrieved from a questionnaire developed by White et al. [25].
The questionnaire was developed based on a beliefs-based TPB approach aimed at investigat-
ing the direct determinants of intentions to engage in various risky behaviours, such as mobile
phone use while driving. Similar to the original questionnaire, in the current study, partici-
pants were asked to rate these items (e.g., “I am able to drive safely and send a text message at
the same time”, “I am able to drive safely and talk on a handheld phone at the same time”)
using a 7-point Likert scale (1 = strongly disagree; 7 = strongly agree).
Data handling and analysis
All analyses were undertaken using SPSS v.22. There were no missing data. The variable for
the ratio for driving was recoded into a binary variable representing driving “primarily for
work” (scores of 1 to 3) and “primarily for leisure” (scores of 4 to 7). Mobile phone frequency
was recoded as a binary variable for hand-held calls (included making and received calls) and
text messaging (included writing or reading text messages) while driving. To explore the asso-
ciations between the variables Spearman correlations were conducted, which are robust to
ordinal data. Cohen’s effect sizes of � .29 as small, between .30 to .49 as medium and � .50 as
large, were used to describe the relationships [41]. Hierarchical stepwise regressions were used
to explore the psychosocial factors related to different types of mobile phone applications use
while driving.
Results
Frequency of mobile phone use while driving
Table 1 presents the frequencies of self-reported interactions with the mobile phone applica-
tions while driving. The majority of the sample (65%) reported they would read a text message
and 49% reported they would type one while driving. Making a call and/or a video call using
mobile phone applications were less common amongst the Ukrainian drivers, with nearly 25%
of the sample reporting they would make a call using the applications and 21% reporting they
would video call someone while driving. No less concerning, a significant percentage of the
sample reported engaging in social media while driving: 34% of drivers checked and 25% sent
or typed a post on social network applications. Notably, 32% of drivers reported dealing with
Table 1. Self-reported mobile phone applications usage while driving (N = 220).
While driving, how often do you. . . More than once a
day (%)
Daily
(%)
1–2 times per
week (%)
1–2 times per
month (%)
1–2 times in six
months (%)
Once a year
(%)
Never
(%)
Read a text message using mobile phone
applications
15.9 12.3 25.0 5.5 2.7 3.6 35.0
Send a text message using mobile phone
applications
7.7 14.5 13.6 7.3 4.1 1.8 50.9
Read or look at posts on social networks 13.2 2.7 4.1 7.3 2.3 4.1 66.4
Send or make posts on social network 12.7 2.3 2.3 3.6 0.9 3.2 75.0
Make a video call 5.0 5.5 4.1 3.6 0.9 1.8 79.1
Make a call using mobile phone
applications
10.0 3.2 5.9 2.3 2.3 0.9 75.5
Write an email 10.0 5.0 8.2 3.2 2.7 2.7 68.2
Read an email 9.1 5.9 5.0 3.2 5.0 3.2 68.6
Type an address into maps 8.6 5.5 4.5 8.6 4.1 6.8 61.8
Use an intellectual assistant 8.2 0.9 2.7 1.4 2.3 0.0 84.5
Take photos “selfies” 8.6 7.7 5.5 7.7 3.2 8.6 58.6
https://doi.org/10.1371/journal.pone.0247006.t001
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emails while driving and 38% typed an address into maps applications while driving. Just
under half of the participants (41.4%) reported taking selfies while driving at least once a year.
The least common behaviour amongst the drivers was using an intellectual assistant (15.5%).
Descriptive variables and intercorrelations between variables
Table 2 displays the correlations between engagement with a mobile phone while driving and
age, sex, hours driving per week, TABP, beliefs about being able to drive safely and interact
Table 2. Associations between engagement with different mobile phone applications while driving and age, sex, hours driven per week, TABP, specific beliefs about
being able to engage in secondary tasks and drive safely, and TPB variables (N = 220).
While driving,
how often do
you. . .
Age Sex Hours
driving
per week
TABP Able to
drive safely
and read a
text
message
Able to
drive safely
and write a
text
message
Able to
drive
safely
and talk
on
phone
Able to drive
safely and
talk with
handsfree
unit
General
intention
towards
mobile phone
use while
driving
General
attitudes
towards
mobile
phone use
while driving
Social
norms
towards
mobile
phone use
while
driving
Perceived
behavioural
control
Read a text
message using
mobile phone
applications
.03 .07 -.18�� .10 -.21�� -.24�� -.13 -.05 -.05 -.09 -.07 .07
Send a text
message using
mobile phone
applications
.02 -.02 -.13 .07 -.22�� -.27�� -.14� -.05 -.11 -.12 -.14� .52
Read/look at
posts on social
networks
.02 -.07 -.04 .01 -.11 -.18�� -.06 .04 .12 -.16� -.11 -.01
Send or make
posts on social
network
-.01 -.05 .02 .01 -.11 -.14� -.04 .04 -.02 -.11 -.07 .01
Make a video
call
-.06 -.02 .01 .02 -.06 -.10 -.05 .01 -.05 -.12 -.08 .03
Make a call
using mobile
phone
applications
-.03 -.11 -.02 .02 -.11 -.16�� -.09 -.01 -.08 -.14� -.09 .06
Write an email -.05 -.13 -.01 -.01 -.13 -.16� .01 .07 -.08 -.18�� -.14� .06
Read an email -.06 -.12 .01 -.03 -.14� -.18�� -.01 .07 -.08 -.17� -.14� .04
Type an
address into
maps
.01 -.04 -.06 .01 -.19�� -.22��� -.06 .02 -.10 -.15� -.13� .03
Use an
intellectual
assistant
-.01 -.02 -.03 .01 -.07 -.06 -.01 .01 .03 -.05 -.01 .01
Take photos
“selfies”
-.03 -.10 .02 .06 -.20�� -.23��� -.06 -.04 -.03 -.03 -.11 .05
Variable Mean
(SD)
35.53
(10.54)
– 17.20
(18.03)
88.78
(17.57)
2.09 (1.56) 1.91 (1.50) 3.23
(2.07)
4.41 (2.25) 4.87 (2.20) 3.71 (2.12) 3.44 (2.14) 5.11 (1.96)
Variable range 19–70 – 0–150 27–134 1–7 1–7 1–7 1–7 1–7 1–7 1–7 1–7
Notes. ��� Significant at p < .001 �� p < .01 � p < .05. For sex, 1 = male, 2 = female.
https://doi.org/10.1371/journal.pone.0247006.t002
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with a mobile phone, as well as the TPB variables. As can be observed from the table, very few
relationships emerged between these variables. There were no significant relationships
between any type of mobile phone interaction with age, TABP or hours driving per week.
Small but significant associations were found between beliefs about being able to drive safely
and read or write a text message with reading an email, typing an address into maps and taking
“selfie” photos while driving (rs ranged from .14 to .23, ps < .05). General attitudes towards using a mobile phone while driving and the belief about being able to safely drive and write a
text message were also weakly related to reading social media posts and making a call using
applications (rs ranged from .14 to .18, ps < .05). In all instances, drivers with stronger beliefs about their ability to engage in mobile phones use while driving and the benefits of doing so
reported more frequent interactions with their mobile phones while driving.
Table 3 displays the intercorrelations between demographic variables, specific beliefs about
being able to engage in secondary tasks and drive safely, attitudes, intentions, social norms and
perceived behavioural control. Age and hours driven were not significantly related to any of
these variables. TABP showed weak, positive relationships with the general attitude towards
mobile phone use while driving, social norms towards mobile phone use while driving, and
sex.
Relationships between interactions with mobile phones while driving and
perceptions about being able to do this safely
Hierarchical stepwise regressions were conducted on each of the selected interactions with a
mobile phone. These were taking “selfie” pictures while driving, typing an address into a map
application, reading or writing an email, making a video call and voice call using an applica-
tion, reading and writing a text message, as well as reading and writing social network posts.
In the first block, demographic information such as age, sex, driving purpose, and hours spend
driving per week were entered. In the second block, the Bortner (TABP) scale scores were
entered. In the third block, specific beliefs about being able to engage in secondary tasks and
Table 3. Associations between age, sex, hours driven per week, TABP, specific beliefs about being able to engage in secondary tasks and drive safely, and TPB vari-
ables (N = 220).
While driving, how often do you. . . 1 2 3 4 5 6 7 8 9 10 11
1. Age –
2. Sex .10 –
3. Hours driving per week .01 -.13 –
4. TABP .03 -.17� -.02 –
5. Belief about being able to drive safely and read a text message -.08 .10 -.01 -.01 –
6. Belief about being able to drive safely and write a text message -.10 .10 .05 -.03 .83�� –
7. Belief about being able to drive safely and talk on a mobile phone -.05 .02 .01 .02 .44��� .40��� –
8. Belief about being able to drive safely and talk with a handsfree unit .05 -.09 -.01 .05 .21�� .15� .60��� –
9. General intention towards mobile phone use while driving -.01 .02 .09 .10 0.3 .06 .17�� .09 –
10. General attitude towards mobile phone use while driving -.02 -.10 .08 .15� .05 .10 .08 -.02 .68��� –
11. Social norms towards mobile phone use while driving -.02 -.02 -.12 .16� .03 .05 .08 -.03 .60��� .80��� –
12. Perceived behavioural control -.03 -.05 -.06 .03 -.08 -.11 .05 .05 .18�� .20��� .23���
Note. ��� Significant at p < .001 �� p < .01 � p < .05.
https://doi.org/10.1371/journal.pone.0247006.t003
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driving safely were entered. In the final block, the TPB variables such as the general attitude
and intention towards phone use while driving, social norms towards mobile phone use and
perceived behavioural control were entered. All were entered using the stepwise procedure,
the results of which are presented in Table 4.
As can be seen in Table 4, the only factors that were related to mobile phone usage were the
beliefs about being able to engage in secondary tasks and drive safely and positive attitudes
regarding the use of a mobile phone while driving. The regression analyses for using an intel-
lectual assistant, making a video call, writing posts on social networks, and reading / writing
text messages were not significant. With regard to taking “selfies”, typing an address onto a
map application and making a call using applications, drivers who believed they were more
able to drive safely while writing a text were more likely to engage in these behaviours. In
terms of writing an email and reading social network posts, a positive attitude towards the
behaviour was the key factor related to increased engagement in these activities. Age, sex and
type A behaviour were not significantly associated with any of the mobile phone interactions.
Discussion
The aim of the current study was to explore the frequencies of mobile phone applications use
while driving, as well as to examine the psychosocial factors that influence driver willingness to
use these applications despite the legislative bans in Ukraine. As such, we explored the associa-
tions between the TPB variables, TABP, as well as specific beliefs about being able to engage in
secondary tasks and drive safely and the frequencies of self-reported mobile phone applica-
tions usage while driving. Interestingly, no previous studies have attempted to investigate this
issue despite the fact that the functionality of mobile phones has rapidly increased over the last
10 years.
In general, our results showed that the Ukrainian drivers are most likely to use mobile
phone applications for reading text messages, followed by sending text messages, taking selfies,
typing an address into maps and writing / reading an email. The self-reported frequencies
overall suggest that participants regularly use mobile phone applications while driving, which
consequently may pose a safety risk not just to the drivers themselves, but also to other road
users. When exploring the frequencies of standard mobile phone functions usage, scholars
have previously reported that drivers most frequently use their mobile phones for answering /
making calls, with much smaller proportions of drivers reporting reading / sending text
Table 4. Factors related to different types of mobile phone applications use while driving (N = 220).
B (95% CI) β p 1. Take photos “selfies” R
2 0.03; F (1,218) = 7.03, p = 0.009
Belief about being able to drive safely and write a text message -.25 (-.44–.07) -.18 .009
2. Type an address into maps R 2
0.04; F (1,218) = 11.18, p = 0.001 Belief about being able to drive safely and write a text message -.31 (-.49–.13) -.22 .001
3.Write an email R 2
0.01; F (1,218) = 4.15, p = 0.04 General attitude towards mobile phone use while driving -.14 (-.28–.01) -.14 .043
4.Read an email R 2
0.02; F (1,218) = 4.15, p = 0.04 Belief about being able to drive safely and read a text message -.19 (-.37–.01) -.14 .043
5. Make a call using mobile phone applications R 2
0.03; F (1,218) = 7.02, p = 0.009 Belief about being able to drive safely and write a text message -.18 (-.43–.06) -.18 .009
6. Read/look at posts on social networks R 2
0.03; F (2,217) = 4.24, p = 0.041 Belief about being able to drive safely and write a text message -.19 (-.39–.01) -.13 .06
General attitude towards mobile phone use while driving -.15 (-.28–.01) -.14 .04
https://doi.org/10.1371/journal.pone.0247006.t004
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messages while driving (e.g., [22,42]). Our overall findings make an important contribution to
the existing knowledge, suggesting that the frequency of mobile phone applications usage
should be considered alongside the standard mobile phone functions to identify the different
dimensions of this risky behaviour.
Our findings indicated that a large proportion of the participants would read and write a
text message using mobile phone applications while driving. Because the process of writing /
reading text messages using the existing applications, such as Viber and WhatsApp, is exactly
the same as writing / reading using a traditional text messaging function, this finding is partic-
ularly concerning (e.g., [13,15]). This is because when drivers are actively engaged in texting
behaviour, they look 400 times more away from the road [25,43]. In addition, nearly one third
of the drivers read and/or wrote an e-mail at least once while driving in the previous year. This
is concerning, given that this secondary task is as demanding on cognitive resources as writing
a text message. What remains unknown and requires further research, however, is an under-
standing of what kind of emails/text messages (e.g., work-related or personal) drivers tend to
deal with while driving a vehicle. For example, a study conducted by Porter and Kakabadse
[44] on the association between the use of technology and work addiction showed that those
individuals who are workaholics routinely use technology outside work hours / environment.
When applied to the driving context, this could possibly mean that those drivers who tend to
access their work emails / read text messages from outside work hours / environment may also
have an urge to do so while driving. Understanding the motivations across different mediums
will help design strategies to reduce distraction behaviour.
Nearly one quarter of the participants in our study had made a call using mobile phone
applications at least once in the past year. In contrast to this, a previous study by Sullman et al.
[22] employing a sample of the Ukrainian drivers showed that approximately 90% of partici-
pants reported making or answering a call at least once in the past year using a standard mobile
phone function. Given that making a call via a mobile phone application while driving requires
a sufficient Wi-Fi network connection, drivers may choose to use a standard phone call func-
tion over the applications simply because of the practicality. In addition, making a standard
call while driving could be considered a preferable option for drivers in terms of ease of use.
Reading and / or writing posts on social networks were found to be relatively common
amongst drivers, although approximately 70% of the sample reported they had never engaged
in this behaviour. This finding aligns with research from the UK [45] that found 24% of young
adults and 8% of adults admitted to using their mobile phones for social networking while
driving. This behaviour is of particular concern, as the results of a driving simulator study con-
ducted jointly by the IAM RoadSmart charity and the Transport Research Laboratory (TRL)
indicated that using a mobile phone for social networking increases reaction times by 37.6%,
while driving under the influence of cannabis, for instance, increases reaction times by 21%
[17]. One possible explanation for this finding could be that those individuals, who overuse
social networking applications on mobile phones in a day-to-day life, may not be able to con-
trol this behaviour in the driving context. Previous research commonly explains this type of
problematic phone use behaviour within the terms of mobile phone dependency (e.g., [31,46])
social media addiction (e.g., [47,48]), and technology addiction (e.g., [49]). In addition, mak-
ing and / or reading posts on social networks could be used by drivers as a way to deal with
their driving experience or to regulate emotion. For instance, Stephens et al. [50] found that
across a 13-month period, over 80,000 twitter posts # road rage were made and seemingly
while driving. A large amount of these included a 7- second video clip, filmed by the drivers in
situ.
Rather alarmingly, almost half of the drivers in our study reported taking a selfie while driv-
ing at least once in the last year. However, this finding is somewhat unsurprising as it is
PLOS ONE Mobile phone applications use while driving in Ukraine
PLOS ONE | https://doi.org/10.1371/journal.pone.0247006 February 17, 2021 10 / 15
estimated that at least one million selfies are taken per day worldwide [51], which highlights
how prevalent this phenomenon is these days. In order to explain the reasons why people take
selfies in general, previous research has mostly concentrated on finding the associations
between this behaviour and various personality traits, such as narcissism (e.g., [52]), attention
seeking and low self-esteem (e.g., [53]). In the driving context, drivers may possibly take selfies
to reinforce their self-concept given that having a vehicle in Ukraine may still be considered to
be prestigious. In addition, as previously suggested by Stephens et al. [50] taking selfies may
also play a role in the processing of the driving experience or emotion regulation. Future
research should further explore the goals/motivations behind using social networking applica-
tions by drivers and how individual differences may impact their use.
The results of this study indicate that both general positive attitudes towards using mobile
phone while driving and approval of this behaviour by significant others were significantly
related to frequent mobile phone application usage amongst the Ukrainian drivers. This
includes sending a text message and making a call using mobile phone applications, reading /
looking at posts on social networks, writing and reading an email, as well as typing an address
into a map application. The results also showed that a positive attitude towards mobile phone
use while driving was related to frequent writing of emails and reading posts on social net-
works. This is somewhat consistent with previous research, in that drivers who had positive
attitudes towards mobile phone use and who perceive that their significant others would
approve of this behaviour tended to use standard mobile phone functions more frequently
while driving (e.g., [27,54,55]). This finding may indicate that drivers form positive attitudes
towards this dangerous behaviour despite being aware of the risk associated with engaging in
it while driving. In fact, previous research has shown that most drivers are aware of the risk of
using a mobile phone while driving (e.g., [56,57]); however, they still engage in this behaviour
as the perceived benefits of it may outweigh the associated risks [58]. In addition, being aware
of the risks does not necessarily serve as a disincentive factor when it comes to engaging in this
behaviour (e.g., [59]). As for the association between social approval and frequencies of mobile
phone usage while driving, this highlights the necessity of incorporating themes of social influ-
ence when developing interventions to tackle this dangerous behaviour more efficiently (e.g.,
[25]).
Our results also showed that those drivers, who had stronger beliefs about being able to
drive safely and engage in secondary tasks, used their mobile phones while driving more fre-
quently. This finding was supported by the results of the hierarchical stepwise regressions,
indicating that beliefs about being able to drive safely and write or read a text message affect
the frequency of using a mobile phone to take a selfie while driving, as well as typing an
address onto maps and making a call. This finding can be explained in two ways. Firstly, it
suggests that drivers might not always be able to detect and accurately judge changes in
their driving performance caused by simultaneously using a mobile phone and driving. In
addition, De Craen et al. [60] report that those drivers who inaccurately assess their driving
performance and skills tend to engage in driving and secondary tasks that are too cogni-
tively demanding and potentially unsafe. Secondly, most drivers tend to be overconfident in
their driving skills, which may subsequently lead to overestimating their multitasking
abilities.
Finally, in the current sample of the Ukrainian drivers, type A behaviour pattern did not
significantly predict any type of mobile phone applications usage. Although previous research
has reported there to be a strong link between the TABP and RTAs (e.g., [33,34]), our study
revealed that the reasons drivers use mobile phone applications while driving may only be
slightly related to their impatience and time urgency.
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Limitations
This study has several limitations. Firstly, the data were collected using self-report question-
naires, which may have been affected by social desirability bias. However, in order to mitigate
its influence, participants were assured of anonymity and confidentially, which is considered
an efficient measure against this phenomenon (e.g., [61]). Secondly, the vast majority of the
participants were males, which may reduce the ability to generalise these findings to the driv-
ing population of Ukraine. However, given that only 22% of Ukrainian drivers are females,
according to the Marketing Index TNS Global report [62], the study sample was comparatively
representative of the general population, in terms of the sex ratio. In addition, the study partic-
ipants were relatively young, which means that they might have been more familiar with smart
phones applications and therefore would be more likely to use them while driving. Thirdly,
although some of the participants were invited to take part in the study using a snowballing
technique, a large proportion of the sample were students / staff from the National Aviation
University and members of the Ukrainian motorists’ forum. It can be presumed that they may
significantly differ from the general population in terms of their socio-economic status, access
to technology and types of the mobile phones they use (smart phones versus older mobile
phones). Considering these points, future research should aim to examine the psychosocial
factors relating to the mobile phone applications use among a more representative sample.
Summary and practical implications
Despite the growing functionality of mobile phones and continuous introduction of new appli-
cations that significantly increase an individuals’ level of mobile phone involvement in day-to-
day life, there is little information regarding how these innovations affect the prevalence of
mobile phone use while driving. To our knowledge, this study is one of the first to report the
frequencies of mobile phone applications use, which was conducted using a sample of Ukrai-
nian drivers. Our results revealed that the majority of drivers would frequently read / write a
text message, type an address into maps and write / read an email while driving. Given the
known risk associated with writing / reading a text message, the frequency of these behaviours
is concerning. In addition, a large proportion of drivers reported haven taken a selfie while
driving in the past year; suggesting social media may have infiltrated the driving experience.
The engagement with various types of applications may pose additional risks to individuals’
driving performance, thereby potentially increasing the chances of crash involvement. The
reported frequencies highlight the need to include mobile phone applications when exploring
the “real” levels of mobile phone use when driving. In addition, and in line with previous road
safety research, positive attitudes, perceived social approval and lack of risk acceptance were all
positively related to mobile phone use. This suggests that future research should further
explore the goals/motivations behind using mobile phone applications while driving and how
individual differences may impact their use. Lastly, future studies should also explore the per-
ceived risks related to mobile phone applications usage while driving.
Author Contributions
Conceptualization: Amanda N. Stephens, Mark J. M. Sullman.
Data curation: Mark J. M. Sullman.
Formal analysis: Tetiana Hill, Amanda N. Stephens.
Investigation: Tetiana Hill.
Methodology: Amanda N. Stephens, Mark J. M. Sullman.
PLOS ONE Mobile phone applications use while driving in Ukraine
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Project administration: Tetiana Hill.
Supervision: Mark J. M. Sullman.
Writing – original draft: Tetiana Hill.
Writing – review & editing: Amanda N. Stephens, Mark J. M. Sullman.
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