Shark Tank Pitch
LUUP777
Mobi-KG.pptxMobi-KG
Company Brand Commercial
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.
1
Introduction
Mobi KG is a retail firm that operates in E-commerce industry.
Consumers buy finished goods from the firm in exchange for money.
Convenient stores and departments are arranged to ensure delivery of products and services.
Also service delivery is achieved in the Mobi KG.
Retail refers to the activity of selling goods or services directly to consumers or end-users.
E-commerce refers to the sale or purchase of goods or services, conducted over computer-mediated networks.
Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet.
E-commerce shipping, simply put, are shipping services employed for companies that sell products over the internet that make shipping their products more manageable and affordable.
2
Specification of Products
Food products: Various food products are offered in Mobi KG. These include but not limited to:
Crips
Frozen pizza
Ice crime
Frozen vegetables
Beauty products: These are categorized into:
Hair care products
Personal care products
Skin care product
The company expect to have successful product business through:
Have a solid business plan in place,
Testing business menu,
Hiring essential help,
Securing funds and managing the cash flow, and
Keep marketing
3
Specification of Services
Modi KG offers direct services in beauty.
Popular services offered include:
Nail treatment
Massages
Treatment of skin and face
Styling and coloring
Services delivery in the company will be improved through:
Planning ahead and knowing that having own business is more than just creating a job,
Knowing the industry,
Understanding the customers,
Use sound management practices, and
Developing a distinctive image
4
Brand Differentiation
Mobi KG differentiates brand from competitors through:
Customer services that are unbeatable.
Maintaining personal touch
Distinguish prices as a factor
Customer customization of products
Social responsibility
Take customer feedback seriously. Treat each customer like their experience is a unique one; act like they're your most important buyer.
Creating an emotional connection through your brand is critical to stand out.
You may even consider higher prices in exchange for offering a higher quality product than the competition. one-third of consumers seek out customized products specifically. They are also willing to pay 20% more for them, and in many cases, there's a minimal increase in production costs when customization is allowed (Giri, Roy, & Maiti, 2017).
When it comes to standing out from the competition, giving your customers customization options can be the deciding factor
Social responsibility can take many forms. Giving to charity, sustainable manufacturing, community programs, and fair benefits and wages for employees are a few.
5
Conclusion
Mobi KG firm is ready to maintain competitive advantage in the market.
Also, brand differentiation results to maintaining an unique space in the market (Giri, Roy, & Maiti, 2017).
Products and services are to show high offer a high quality.
Customer satisfaction is the primary objective for the firm.
Competitive advantage refers to factors that allow a company to produce goods or services better or more cheaply than its rivals (Durmaz & Vildan, 2017).
These factors allow the productive entity to generate more sales or superior margins compared to its market rivals.
Competitive advantage allows the firm to thrive into a position where there is a unique space and less competitors.
Maintaining the space guarantees customer satisfaction
6
References
Durmaz, Y., & Vildan, H. (2016). Brand and brand strategies. International Business Research, 9(5), 48-56.
Giri, B. C., Roy, B., & Maiti, T. (2017). Multi-manufacturer pricing and quality management strategies in the presence of brand differentiation and return policy. Computers & Industrial Engineering, 105, 146-157.
