Busi 520 - Mod 5

By the first day of this course, you will be assigned to a group by the instructor where you will work with fellow group members to complete the Marketing Management Group Project (MMGP). While the project will be completed as a group, each group member must complete an individual assignment in Modules/Weeks 2, 3, 5, 6, and 7. The group’s first 2 tasks are to select a group leader and a project topic. This can be an existing product, service, or organization, or one created by the group. The instructor must approve the topic by Sunday of Module/Week 1 in order for the group to proceed with the first MMGP assignment. There are no co-leaders or rotating leaders. One person will serve as leader for the entire session.

Although you will be interacting with the group on a daily basis, you must complete your assignments independently of the group. The group leader is responsible for assigning the individual components for each group assignment, or this can be done by members. Components must be divided as equally as possible among group members. Under no circumstances will one member complete all of the components in a given module/week. Each member must create an individual thread in the appropriate Group Discussion Board Forum, as this is the basis for full credit for the thread.

Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.

When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.

Each of the parts of the Market Management Group Project (MMGP) must follow this format:

· Discussion of the research

· Inclusion of corroborating research about the theory and/or your product

· Analysis and discussion

Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.

Once the papers are graded and instructor comments are provided, each member will edit his or her paper accordingly. The group leader or designated member will compile the edited documents into a cohesive document for that module/week.

For the final project, the group will compile the 5 group discussion board forum assignments into 1 cohesive document. The final project document must be edited by the group leader or designated members, and submitted to SafeAssign to check for plagiarism issues (3 draft checks are available). The final document must be uploaded to the MMGP - Final Submission link, which will be checked by SafeAssign, by Friday of Module/Week 8.

The final document must include a title page listing the full names of all active members, a brief introduction delineating the purpose of the project, a separate section (with heading) for each content component, and a 2-page recommendations and conclusions section. This section must offer suggestions for strategic or operational changes based on the research that has been conducted. The total length (not including title page and references) must be less than 50 pages. At least 25 scholarly resources must be used.

Page 1 of 1