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MMGPInstructions2.docxBUSI 520
Marketing Management Group Project (MMGP) Instructions
By the first day of this course, you will be assigned to a group by the instructor where you will work with fellow group members to complete the Marketing Management Group Project (MMGP). While the project will be completed as a group, each group member must complete an individual assignment in Modules/Weeks 2, 3, 5, 6, and 7. The group’s first 2 tasks are to select a group leader and a project topic. This can be an existing product, service, or organization, or one created by the group. The instructor must approve the topic by Sunday of Module/Week 1 in order for the group to proceed with the first MMGP assignment. There are no co-leaders or rotating leaders. One person will serve as leader for the entire session.
Although you will be interacting with the group on a daily basis, you must complete your assignments independently of the group. The group leader is responsible for assigning the individual components for each group assignment, or this can be done by members. Components must be divided as equally as possible among group members. Under no circumstances will one member complete all of the components in a given module/week. Each member must create an individual thread in the appropriate Group Discussion Board Forum, as this is the basis for full credit for the thread.
Each individual assignment must include a title page that has the name of the project topic and the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics.
When completing an assignment for a given module/week, you must view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module/week in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material.
Each of the parts of the Market Management Group Project (MMGP) must follow this format:
· Discussion of the research
· Inclusion of corroborating research about the theory and/or your product
· Analysis and discussion
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals, practitioner publications, and the course textbook. Assignments must be submitted directly to the Group Discussion Board Forum and contain a Microsoft Word document with the exact same content.
Once the papers are graded and instructor comments are provided, each member will edit his or her paper accordingly. The group leader or designated member will compile the edited documents into a cohesive document for that module/week.
The final document must include a title page listing the full names of all active members, a brief introduction delineating the purpose of the project, a separate section (with heading) for each content component, and a 2-page recommendations and conclusions section. This section must offer suggestions for strategic or operational changes based on the research that has been conducted. The total length (not including title page and references) must be less than 50 pages. At least 25 scholarly resources must be used.
Page 1 of 1
BUSI 520
Page
1
of
1
M
ARKETING
M
ANAGEMENT
G
ROUP
P
ROJECT
(MMGP)
I
NSTRUCTIONS
By the first day
of
this course
,
you
will
be assigned to a group
by the instructor
where
you
will
work with fellow
group
members
to
complet
e
the Marketing Management
Group Project
(MMGP). While the project
will
be
complete
d as a group, each group member must
complete an
individual assignment in Modules/Weeks 2, 3, 5, 6,
and
7.
The group’s
first
2
tasks
are
to
select a
group leader and
a project topic.
This can be an e
xisting product, service, or organization, or one
created by the group.
The instructor must approve the topic by S
u
n
d
a
y
of
Module/
Week
1
in
order for the group to proceed with the first MMGP assignment.
There are no co
-
leaders or
rotating lea
ders. One person will serve as leader for the entire session.
Alth
ough
you
will be interacting with the
group on a daily basis
,
you
must complete
your
assignment
s
indepe
ndently of the group. The group leader
is responsible for assigning the
individual components for e
ach
group
assignment
, or this can be done
by members.
Components
must
be divided as equally as possible among group members. Under no circumstances
will
one
member complete all of the components
in a given
module/
week. Each member must
create
an
individual
thread in
the
appropriate
Group D
iscussion
B
oard
F
orum
, as this is the basis for
full
credit for the
thread
.
Each
individual assign
ment must include a title page
that
has
the name of the project topic and
the specific questions being addressed, be
2
–
4 full
pages (12
-
point
Times New Roman
font
,
double
s
paced), and include a separate references page. All content must show direct application
to the topic and exclude definition
s of terms and general explanations of generic
marketing
topics.
When completing an assignment for a given module/week, you must view the entire course
textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate
assignm
ent
-
related material in chapters other than those corresponding with the module/week in
which the assignment is located. While the effort has been made to ensure that all material
necessary for assignment completion is found in the textbook, contact the in
structor immediately
if information needed to complete the assignment cannot be located in the textbook. The
instructor will then provide instructions on locating the required material.
Each of the parts of the Market Management Group Project (MMGP) must
follow this format:
·
Discussion of the research
·
Inclusion of corroborating research about the theory and/or your product
·
Analysis and discussion
Quotes
must
be minimized and long quotes (40 words or more) avoided. Outside sources
to be
cited include scholarly marketing journals, practitioner publications, and the course textbook.
Assignments
must
be
submitted
directly to the
Group D
iscussion
B
oard
F
orum
and contain a
Microsoft
Word docume
nt with the exact same content
.
Once the p
apers are graded and
inst
ructor
comment
s
are
provided
, each member will
edit
his or
her
paper accordingly.
The group
leader or designated member will compile the edited
documents into a
cohesive docu
ment for that
module
/
week
.
BUSI 520
Page 1 of 1
MARKETING MANAGEMENT GROUP PROJECT (MMGP) INSTRUCTIONS
By the first day of this course, you will be assigned to a group by the instructor where you will
work with fellow group members to complete the Marketing Management Group Project
(MMGP). While the project will be completed as a group, each group member must complete an
individual assignment in Modules/Weeks 2, 3, 5, 6, and 7. The group’s first 2 tasks are to select a
group leader and a project topic. This can be an existing product, service, or organization, or one
created by the group. The instructor must approve the topic by Sunday of Module/Week 1 in
order for the group to proceed with the first MMGP assignment. There are no co-leaders or
rotating leaders. One person will serve as leader for the entire session.
Although you will be interacting with the group on a daily basis, you must complete your
assignments independently of the group. The group leader is responsible for assigning the
individual components for each group assignment, or this can be done by members. Components
must be divided as equally as possible among group members. Under no circumstances will one
member complete all of the components in a given module/week. Each member must create an
individual thread in the appropriate Group Discussion Board Forum, as this is the basis for full
credit for the thread.
Each individual assignment must include a title page that has the name of the project topic and
the specific questions being addressed, be 2–4 full pages (12-point Times New Roman font,
double spaced), and include a separate references page. All content must show direct application
to the topic and exclude definitions of terms and general explanations of generic marketing
topics.
When completing an assignment for a given module/week, you must view the entire course
textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate
assignment-related material in chapters other than those corresponding with the module/week in
which the assignment is located. While the effort has been made to ensure that all material
necessary for assignment completion is found in the textbook, contact the instructor immediately
if information needed to complete the assignment cannot be located in the textbook. The
instructor will then provide instructions on locating the required material.
Each of the parts of the Market Management Group Project (MMGP) must follow this format:
Discussion of the research
Inclusion of corroborating research about the theory and/or your product
Analysis and discussion
Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be
cited include scholarly marketing journals, practitioner publications, and the course textbook.
Assignments must be submitted directly to the Group Discussion Board Forum and contain a
Microsoft Word document with the exact same content.
Once the papers are graded and instructor comments are provided, each member will edit his or
her paper accordingly. The group leader or designated member will compile the edited
documents into a cohesive document for that module/week.
