Marketing Paper

BUSI 520

Marketing Management Group Project (MMGP) - Positioning/Competition/Branding Instructions

Industry: Apple iPhone

Competition

· Describe which firm is the market leader in your industry. Explain what its strengths and weaknesses are.

Paper must contain:

· Scholarly sources

· APA format

· 2-4 Pages

· Paper must target consumers for Apple iPhone, NOTHING negative about iPhone or the company.