Women's Clothing

MM.LaFleur Homework (10 Points) Please submit your answers to the following questions on Blackboard. Be sure to answer each question with enough detail for full points. Your Name:

1. Briefly describe the 4 P’s for MM.LaFleur.

2. Explain how needs, wants, and demands relate to the article about MM.LaFleur? (Refer to your notes from Day 1 in MKT 304 for needs, wants, and demands)

3. What are the three key ways (or variables that marketers use) to segment the

market? Provide brief explanation of each.

4. Which of the ways/variables listed in your answer to Q3 does MM.LaFleur use? Explain IN DETAIL.