Marketing discussion

Running Head: NIKE AIR FORCE

NIKE AIR FORCE

Nike Air Force

Giulia Seabra

Southern States University

week 8

How to measure performance

Products from Nike Air Force and, to be specific, shoes have made digital marketing successful for this company. The victory is mainly from Facebook and Instagram because these two social media platforms have more followers than other platforms, especially in the United States. It is so unfortunate that these two platforms do not integrate with Google Analytics that aid in tracking Ad content performance. I have created a workaround through the following steps to follow the version of the products I posted on these two platforms. I have created a business page and a business account on Facebook and Instagram to help me navigate the ads manager section, which is part of the business manager. I have then created an ad set and ad to allow me to edit any content on my previous ad, and it is where I am also able to track the trend of my products by entering my URL tracking information. Doing this has helped me to be able to view reports and comments from my viewers (Northcott et al., 2021)

I have been doing this daily, and I can tell that my ads through digital marketing are doing well. Although the patterns are sometimes affected by competition from other companies, no day has ended without a positive comment, and others even make orders online after viewing the ad. The pattern curve is positive and encouraging for the company to innovate current products or even manufacture new ones. In my ads, I posted shoes for teenagers, kids, sports shoes, and the elderly. All ads have been performing, and I would not want to replace either of them. I want to add more posts on other social media platforms and track their performance to compare them with Facebook and Instagram. I am also able to keep track of my sales from those clients who love online shopping. My ads have been performing well in the United States since citizens are great followers of Facebook and Instagram. The other reason Nike products are performing is that most teenagers love skateboarding and another form of sports, and this makes them prefer Nike shoes since they are comfortable, light, and fit for all weather conditions. Nike shoes are fashionable, and citizens in the United States are updated with current fashion as they are great users of the internet, which keeps them updated. Those who love sports, especially athletes, prefer shoes made by Nike because they act as reflectors at night and therefore they can easily be noticed when they are exercising. The elderly also prefer these shoes as they are light; they have laces to adjust to, leaving a breathing allowance. All these have made the company perform well (Kim, Cha & Kim, 2016).

References

Northcott, C., Curtis, R., Bogomolova, S., Olds, T., Vandelanotte, C., Plotnikoff, R., & Maher, C. (2021). Evaluating the effectiveness of a physical activity social media advertising campaign using Facebook, Facebook Messenger, and Instagram. Translational Behavioral Medicine, 11(3), 870-881.

Kim, H., Cha, M., & Kim, W. (2016, November). Targeted Ads Experiment on Instagram. In International Conference on Social Informatics (pp. 297-306). Springer, Cham.