marketing assignment
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MKTU605Week8Assignment.docx
Final Marketing Plan Presentation
MKTU 605: Week 8 Assignment and Rubric
Length: Up to 10 Slides for a ten-minute presentation
Due: Friday of Week 8, by 11:59 pm
Value: 100 Points
Read the rubric below to develop a scope of work.
The final marketing plan is a presentation, not a paper. In this assignment, students will compile the assignments from weeks 2-7 into a marketing plan presentation. Students may have to edit their weekly assignments so that they reflect their “final” marketing plan in this presentation.
The final marketing plan presentation assignment calls for students to develop a voiceover. The voiceover can be created using Screencast-o-Matic or a similar app. Ideally, students will develop a presentation using PowerPoint, Prezi, or other applications, then “present” their slides while a voiceover app is running on their computer.
Students find it helpful to develop a script before they record. This helps minimize speech errors. Please consider a script, it can be a big time saver.
REMEMBER: Students will post the presentation to the assignment portal and to the week 8 discussion forum. Both are required to obtain credit for this assignment.
· Prepare a screencast or Kaltura of your presentation. “Standalone” PowerPoints, Google Slide, ArcGIS Story Map, or Prezis with embedded speech (little speakers), or any app that requires the audience to click or advance the frame to hear the presentation, are not acceptable presentation formats. The required presentation format is a voiceover. It must run continuously, like a movie.
· You may convert the screencast/Kaltura to YouTube if desired.
· Post the link into the assignment submission portal for grading AND to the 8.1 discussion forum. Both are required to obtain points for this assignment.
· Test the links to be sure they work -- either as a hyperlink or if it is copied/pasted into a browser.
· You must post your presentation in both the assignment portal AND as a main post in the week 8 discussion forum.
· Review four classmates’ presentations as described in the discussion forum prompt. Note the due dates of this discussion forum. No late posts, no exceptions.
Presentation guidelines:
Use the following guideline below to develop your presentation:
· Create up to approximately 10 slides* (can be PowerPoint, Prezi, Google Slides or ArcGIS Story Map) for a max ten-minute presentation. Plan one slide for each assignment plus a cover slide. Create a voiceover presentation in Screencast, Kaltura or another voiceover app.
· Create a set of slides that list your references and place them at the end of your presentation. Be sure to show the reference slides in your presentation but do not “present” them verbally. The objective is to show that your presentation is grounded in evidence and is data-driven. This may require some formatting magic, so it’s OK if your font is smaller on the reference slides. The slide count may increase as a result.
· Use APA format.
· Order the presentation according to the assignment number.
· Make sure that you use a readable typeface and background.
· Do not cut and paste the assignments from the class directly into the presentation. Use the graphics and narratives created as appropriate in the presentation.
· Include an introduction and conclusion.
· This is a professional presentation – it must be professional in look and feel
· The "audience" for your presentation is the Chief Marketing Officer.
*not including the references slides
|
Grading Element |
Exemplary |
Proficient |
Emerging |
Needs Improvement |
No score |
|
Content |
20-18 Screencast/Kaltura thoroughly incorporates all criteria at a superior level. The presentation contains insightful and accurate information, incorporates extensive critical research-based data, and properly cited references. |
17-14 Screencast/Kaltura fully incorporates all criteria. The presentation contains accurate information, incorporates critical research-based data, and properly cited references. |
13-11 Screencast/Kaltura incorporates all criteria without fully developing each. The presentation contains accurate information, incorporates critical research-based data but references are cited improperly presented. |
10-1 Screencast/Kaltura addresses some of the criteria but does not fully develop each. The presentation does not contain any data and/or references. |
0 Screencast/Kaltura is not sufficiently developed. Presentation is speculative and unsupported. |
|
Integration of Knowledge |
20-18 Demonstrates understanding and applies concepts learned in the course at a superior level. Concepts are integrated into insights. It provides concluding remarks that show the analysis and synthesis of ideas. |
17-14 Demonstrates understanding and applies concepts learned in the course. Conclusions are supported in reflection. |
13-11 Demonstrates, for the most part, understanding and applies concepts learned in the course. Some of the conclusions, however, are not supported. |
10-1 Demonstrates, to a certain extent, understanding and applies some concepts learned in the course. |
0 It does not demonstrate a full understanding of the concepts learned in the course. |
|
Structure/ Visual Appeal |
20-18 Screencast meets the length requirements has a title page; is not text-heavy and uses bullet points that spark interest. The visuals include extensive graphs/charts to support data, are visually appealing, have no grammatical errors, and are easy to understand. |
17-14 Screencast meets the length requirements; has a title page; and uses bullet points that enable conversation. The visuals include some graphs or charts to support data, are visually appealing, have limited grammatical errors, and are easy to look at and understand. |
13-11 Screencast meets the length requirements; has a title page; and uses some bullet points. The visuals include a few graphs or charts, have grammatical errors, but are easy to look at and understand. |
10-1 Screencast does not meet length requirements and/or is extremely text-heavy. The visuals do not contain charts or graphs, have errors, are not well organized, and are difficult to understand. |
0 Screencast does not adhere to the structure provided. The visuals have many errors and are difficult to understand. |
|
Delivery |
20-18 Speaker is appropriately animated and uses a clear voice; delivery is poised, controlled, and smooth; superior language skills and pronunciation are used; the length of the presentation is within the assigned time limits. |
17-14 Speaker is appropriately animated and uses a clear voice; delivery is poised, controlled, and smooth; good language skills and pronunciation are used; the length of the presentation is within the assigned time limits. |
13-11 Speaker is appropriately animated and uses a clear voice; good language skills and pronunciation are used; length of the presentation is within the assigned time limits |
10-1 Speaker uses a clear voice; language skills are acceptable; the length of the presentation is within the assigned time limits |
0 Speaker's language and/or voice is unacceptable; the length of the presentation does not adhere to time limits. |
|
Mechanics |
20-18 The presentation is of the required length. Exceptional scripting with no grammar, APA, or spelling errors. |
17-14 The presentation is of the required length. Excellent scripting with minimal grammar, APA, or spelling errors |
13-11 The presentation is somewhat of the required length. Sufficient scripting with minor APA or spelling errors |
10-1 The presentation is not of the required length. Many scripting APA/Grammar and/or spelling errors. |
0 Assignment not submitted. |
MKTU 605 Rubric Week 8 Assignment Page of 2 02/2020
