Social Media Strategy
bahlman2
MKTU605Week7Assignment.docx
MKTU 605: Week 7 Assignment and Rubric
Length: 1-2 Pages
Due: Sunday of Week 7, by 11:59 pm PT
Value: 80 Points
Read the rubric below to develop a scope of work.
Referring to the marketing mix assignment in Week 4, create a social media strategy for your product or service. Discuss how you will use social media for internal and external communications. List at least four social media tactics. Then, create a graphic that illustrates the details of your social media strategy. In a narrative, explain the graphic in detail. Do not leave the interpretation of the graphic to the reader to discern. Always explain the takeaways you want the reader to comprehend.
This assignment is due Sunday of week 7 by 11:59 pm.
Rubric: Evaluation Criteria
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Grading Elements |
Exemplary |
Proficient |
Developing |
Emerging
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Social Media Strategy Description |
30-28 Clearly and concisely describes the social media strategy of the marketing plan, including at least four (numbered) social media tactics.
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27-25 Fairly clearly describes the social media strategy of the marketing plan including at least three (numbered) social media tactics.
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24-21 Describes the social media strategy of the marketing plan, including at least two (numbered) social media tactics.
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20 - 0 Vaguely describes the social media strategy of the marketing plan, includes one social media tactic.
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Social Media Connections to the Marketing Mix |
30-28 Clearly and concisely describes how the five Ps will be leveraged in the social media strategy. |
27-25 Fairly clearly describes how the five Ps will be leveraged in the social media strategy.
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24-21 Somewhat describes how the five Ps will be leveraged in the social media strategy.
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20-0 Vaguely describes how the five Ps will be leveraged in the social media strategy. |
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Writing & Presentation Mechanics and APA
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20-18 The narrative and presentation are logical, well-written, and the required length. Spelling, grammar, and punctuation are accurate. The paper is APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not text-heavy and uses bullet points that spark interest. The presentation is supported by data, and is visually appealing, and is easy to understand.
Lists at least eight references.
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17-14 The narrative and presentation are logical, well-written, and is the required length. Minor errors in spelling, grammar, and/or punctuation. The paper is somewhat APA formatted.
The presentation applies the graphic called out in the assignment description.
The presentation is not overly text-heavy and uses bullet points that spark interest. The presentation is supported by data and is somewhat visually appealing, and easy to understand.
Lists at least eight references.
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13-11 The narrative and presentation are somewhat logical and is the required length. Minor errors in spelling, grammar, and/or punctuation. The aper is partially APA formatted.
The presentation does not apply the graphic called out in the assignment description.
The presentation is somewhat text-heavy. The presentation is not supported by data, and is not visually appealing, nor easy to understand.
Lists at least six references.
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10 - 0 The narrative and presentation lack clarity and may be confusing and too long or too short. The paper is not APA formatted.
Numerous errors in spelling, grammar and/or punctuation.
The presentation does not apply the graphic called out in the assignment description.
The presentation is text-heavy. The presentation is not supported by data.
Lists at least four references.
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MKTU 605 Rubric Week 7 Assignment Page of 2 02/2020
