Assignment: Marketing Plan, Part 4

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Part 1

Institutions Name:

Student’s Name:

Date: 07/15/2022

Buyer power Customers may switch brands due to price. Ad styles, product sponsorship. By forming a band Athletics Supreme can keep buyers' interest in sportswear.dipNewcomer threat Creating a new brand requires significant capital. Therefore, limiting new firm entry. E-commerce enterprises pose a threat. Due of minimal entry barriers, sportswear companies will sell online. Supplier negotiations There should be no dominant provider. Substitutes threaten

Counterfeit products are the largest threat. The Since customers can't substitute, global demand will rise. Sportswear Athletics Supreme risks counterfeit goods potentially face. This might hurt the company's apparel sales. Weaken Athletics Supreme.

1. SWOT 2. Sportswear exclusivity Many urban stores are concentrated Athletics Supreme marketing plan Excellent service

5. Existing brand loyalty is great.

6.High brand equity due to early retail presence

7.Good quality 1. Nike and Puma can't compete on price. Poor supply chain affects price. 1. Emerging markets and international expansions2. Private label expansion improves brand and margins.

3. Catering to multi-ethnic US groupings with ethnic marketing.

4. Expanding culinary school services5.New consumer categories may emerge during the profitably

Olympics and world cup 6. Store growth can boost market presence. Low in rural areas 1. Multiple economic slowdowns will change customers to cheaper Adidas, Puma, and Nike retailers. Nike

2. High-end competition, Adidas and rivals

3. Price wars lower profit margins.

Government, tax, and even politics. 5. smaller scale pricing hikes Athletics Supremes’ marketing plan and national competitors Economic downturns influence core shoppers. Marketing wallets Merchandising Athletics will sell athletic shoes and apparel. Games. The company offers men's sportswear and accessories. Children, ladies. Products will vary in style and quality. In Athletic Supreme will ensure convenient sportswear. Customer-friendly packaging Sportswear will be defined by color and brand. And branded for consumers. Supreme sportswear brand the apparel will fulfill athletes' needs. Branding gives the organization a competitive advantage. Enhance customer satisfaction. Supreme will also be featured. Consumers' perception of the brand will increase its competitive advantage. Power, superiority, greatness, excellence the brand name memorable to people, which boosts brand memorability clients Athletics Supreme promotional strategies

Finding accessible retail locations will promote. Also, Targeted newspaper ads. Athletics Supreme promotes Athletes will be ambassadors for sportswear brands. Fashion labels. The ambassadors will wear Athletic Supreme gear Olympic-style international events. This will promote the company’s competitive edge Also; the corporation can promote its brands. Sponsoring sports events to promote sportswear manufacturers. This is a good marketing tactic for boosting the brand. increase sales and brand loyalty Other electronic media promotion tactics include advertisements, website Brand promotion on TV Boost sales. The corporation will use displays and other promotions. Coupons premiums featuring athletes wearing the apparel Sportswear, including shoes, are promoted at tradeshows. Pricing will be competitive with other sportswear. Market. Athletics suprema’s pricing strategy will be segment-based. Customers. Prices for sportswear will vary by target market. High- and low-income earners will pay varying prices. This will assure consumer pricing satisfaction. Marketing for Athletics Supreme

References

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Company 1985..

Cravens, D. W., & Piercy, N. (2006). Strategic marketing (Vol. 7). New York: McGraw-Hill.

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Cohen, W. A. (1988). The practice of marketing management: analysis, planning, and

implementation. Macmillan College.