MKTG F
krisGG
mktgf-.pptxClient Description
Brief description of the client and what they do.
Current Situation
What is happening at the company?
Sales, profit, & customer history, trends, and projections
Industry & Environment
What is happening in the industry both locally and nationally?
Any key issues or concerns about the client’s business environment?
SWOT Analysis
Provide the overall analysis
Highlight the key issues
Objectives & Goals
What is your plan supposed to achieve?
How will you check whether the plan is working?
Proposed Marketing Strategy
Overall summary of your plan
Target Markets
The specific markets you will target
Marketing Tactics
Overall Strategy
Product
Specific product recommendations
Place
Specific place recommendations
Price
Specific price recommendations
Promotion
Specific promotion recommendations
Evaluation, Implementation, & Control
Each tactic should be explained in some detail
Could use Gantt chart here
