MKTG plan presentation

Team Member Names

Marketing Plan for Client Name

1

Client Description

Brief description of the client and what they do.

2

Current Situation

What is happening at the company?

Sales, profit, & customer history, trends, and projections

3

Industry & Environment

What is happening in the industry both locally and nationally?

Any key issues or concerns about the client’s business environment?

SWOT Analysis

Provide the overall analysis

Highlight the key issues

5

Objectives & Goals

What is your plan supposed to achieve?

How will you check whether the plan is working?

6

Proposed Marketing Strategy

Overall summary of your plan

7

Target Markets

The specific markets you will target

8

Marketing Tactics

Overall Strategy

9

Product

Specific product recommendations

10

Place

Specific place recommendations

11

Price

Specific price recommendations

12

Promotion

Specific promotion recommendations

13

Evaluation, Implementation, & Control

Each tactic should be explained in some detail

Could use Gantt chart here

14