GUIDELINES FOR WRITING A CASE STUDY

Please make certain that your case study analysis is no longer than 600 words.

When you write a case study analysis, it is important to not summarize the case. Please resist this temptation. I would like you to address the following points in your case study analyses:

1) Please identify the central issue(s) or problem(s) in the case study;

2) Please explain the source(s) of the central issue(s) or problem(s) is/are. Why is the situation the way it is? If possible, please describe the source of the central issue(s) in the case by using standard business terminology.

3) Please explain what the implications and/or ramifications of the situation are.

4) Please make a recommendation or endorsement for your company or protagonist(s) to follow. (It is essential that your recommendation be supported by your analysis in step #3).