Mktg Anlys and Decision Making class

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MKTG4130Chapter3Quiz3.docx
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MKTG 4130

Chapter 3 Quiz

· Refer to page 48 of The Marketing Plan Handbook, Exhibit 3.3 Defining the Market. Choose an example other than “Rental Car Example” and complete each category below;

Potential Market

Available Market

Qualified Available

Target Market

Penetrated Market

· Use empirical information that you research from credible sources.

· Include citation in APA citation format for the data used.

· Use a minimum of 3 sources

· Post to Blackboard by the due date.