Mktg Anlys and Decision Making class

MKTG 4130

Chapter 1 Quiz

· Refer to page 2 of The Marketing Plan Handbook “Chapter 1 Checklist”

· Select a company/product that you are interested in for your Marketing Plan Project. Answer each of the checks (total 7) using complete sentences and referring to information in the chapter. Write a complete paragraph for each check.

· If you are struggling with a company/product I have identified some ideas below

· Share your completed assignment with the other members of your group and decide as a group which company/product you would like to move forward with as your Marketing Plan Project. Do not do this assignment with another group member or use the same company/product as another group member. This is an individual assignment.

· Post to Blackboard by the due date.

Company/Product Ideas

· Choose an industry you are interested in working in post-graduation. After doing some industry research choose a company within that industry that interests you.

· Choose a company you currently work for and feel passionate about the products/services that they offer.

· Explore the list of fastest growing companies. It may seem like an easy job to write a marketing plan for the fastest growing companies but continued growth is not an easy task to accomplish. http://fortune.com/100-fastest-growing-companies/list/

· Explore the list of best and worst performing stocks for 2017. Choosing a company that has had poor performance can be an a great opportunity for a “turnaround strategy” http://www.marketwatch.com/story/the-10-best-10-worst-us-stocks-of-2017-2017-05-01