Marketing Plan

Assignment Specifications for Marketing Plan Assignment

Name

MKTG 3161

Principles of Marketing

Date

Marketing Plan

Choose an Organization

Retail organizations include Kmart, Wal-Mart, Target, Marshall Fields, Gap, etc.

Wholesale organizations include Sam’s Club, Costco, etc.

Not-for-profit and non-profit organizations.

DUE: 7/16/21

The paper should include the following:

I. Executive Summary

II. Environmental Analysis

A. The Marketing Environment

· Competitive forces

· Economic forces

· Political forces

· Legal and regulatory forces

· Technological forces

· Sociocultural forces

B. Target Markets

C. Current Marketing Objectives and Performance

III. SWOT Analysis

· Strengths

· Weaknesses

· Opportunities

D. Threats

E. Matching Strengths to Opportunities/Converting Weaknesses and Threats

IV. Marketing Objectives

V. Marketing Strategies

A. Target Markets (s)

B. Marketing Mix

· Product

· Price

· Distribution

· Promotion

VI. Marketing Implementation

A. Marketing Organization

B. Activities, Responsibility, and Timetables for Completion

VII. Evaluation and Control

A. Performance Standards and Financial Controls

B. Monitoring Procedures

Format and References

· APA Style required.

· Double spacing.

· Set margins to one inch.

· Do Not right justify.

· 12 Times New Roman font.

· Utilize three or more credible sources (primary and secondary). Utilize the MGA Library databases and reputable sources online. Note: Wikipedia is not a credible source and should not be included in your paper.

· Paper length 10 -12 pages; including a title page and references page.

· Proofread for grammar, spelling, and punctuation.

· Plagiarized work will receive a zero (0).

Writing Organization

· Use headings, sub-headings, sub-sub-headings, etc. whenever you change the topic. Do not turn in a paper without headings, etc.

· If necessary, obtain a style manual for heading examples. You can use the Marketing Plan Assignment format if you wish.

· Indent the beginning of each new paragraph.

· Include a title page with the title of the project, your name, and any other information you deem useful.

· Do not write the paper using an outline format.

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