16 pages

An important note about teams. PLEASE READ

If you have a problem with a team member, please address it with the person/team first and do it EARLY in the semester. Do not come to me the week before the project is due to complain about a team member.

I am happy to enforce stricter rules/oversight on the team if there are problems, but I will expect you to address it first.

The grade assigned (except for rare circumstances) will be a TEAM grade. There will be NO individual grades given for this assignment. If you are not happy with the contributions of team members – address it early and get me involved if needed.

If a team member does not participate in the project, the individual will receive a zero.

MKTG 3100 – Group Project Proposal Template - Marketing Plan Product template

Project Title:

Project Leader’s name and contact information:

Today’s date:

Introduction and Background

Please discuss briefly the product/company you have chosen. Please include some bits about its history, reach, current status, etc.

Purpose of the Project

This section should illustrate your group’s understanding of the task on hand. This will help me see if you are on the right track. Explain which of the three options you are choosing for this project (1 - new product/business, 2 - Take an existing product; service; idea or business and modify it or 3 - Take an existing product; service; idea or business for which you like the offering but not the marketing mix)

Data Collection Methods

Please include your group’s detailed plan for data collection. Please list and describe each instrument/tool. Examples Web sources, magazines, journal articles, secondary research, etc.

Timetable

This section should include a tentative timetable that highlights tasks and milestones with their dates. Please ensure that you include all phases of the project and the due dates I have provided for Section 1, 2, final paper and presentation. Please allow for time to proof/edit the paper before you submit it.

Team Members Bios

Here please list the group member, their relevant skills, and their assignments/tasks for the project.

How will you communicate with one another? How often will you meet and collaborate?