MKTG 3032 Strategic Marketing & Marketing Plan 5 pages due in 10 hours

MKTG3032 Assignment 2 Grading Sheet

Student: _________________________Section: _______Team: ______Product:__ Region:____

Part 1 – Target market and marketing mix (24 marks)

Competitors # Your #

___/3 ___/ 3 Product Features spending, features added, quality level?

___/3 ___/ 3 Price Price changes, process improvements?

___/3 ___/ 3 Place Sales reps hired, fired, transferred, commission rates?

___/3 ___/ 3 Promotion Media forms, ad messages and why?

___/ Subtotal Part 1

Part 2 – Operations planning (15 marks)

___/ 3 Forecasting methods for total market and your sales?

___/ 3 Market share Q4?

___/ 3 Inventory planning, targets for inventory carrying costs? Q4 carrying costs?

___/ 3 Targets for stock-outs, reasons, any lost sales?

___/ 3 Short-term loan strategy, emergency loans so far, Q4 interest costs?

___/ Subtotal Part 2

Part 3 – Market research (22 marks)

___/ 6 Table summarizing the reports you have ordered, costs, usefulness?

___/ 4 Correlations between units sold and marketing tactics in your product/region?

___/ 5 Perceptual map with all teams properly positioned, proper labels, readable

___/ 3 Vertical axis (price) and horizontal axis (quality) labeled with averages shown

___/ 4 Analysis of perceptual map

___/ Subtotal Part 3

Part 4 - Management controls (12 marks)

___/ 4 Units sold per sales rep for quarters 1 through 4

___/ 4 Return on owners’ equity for quarters 1 through 4

___/ 4 Which of the above measures need significant improvement?

___/ Subtotal Part 4

Part 5 – Break Even Analysis (12 marks)

___/ 3 Unit contribution for Q4

___/ 3 Unit sales needed to cover selling costs in Q4

___/ 2 Actual unit sales for Q4

___/ 4 Analysis (was product priced appropriately and why?)

___/ Subtotal Part 5

Format (marks lost for not including)

___/ Correct title page (section, team, product, and region identified, instructor)

___/ Marks lost for spelling, grammar, page limit

___/ Total (out of 85)