Features, Advantages, Benefits

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MKTG3010_Participation_FAB_BoschSparkPlugs.docx

MKTG 3010 PARTICIPATION ASSIGNMENT t

NAME ______________________________________________ EUID _______________

FEATURES, ADVANTAGES, BENEFITS EXERCISE

BOSCH SUPER SPARK PLUGS

FEATURES

(Describes a characteristic of the product)

ADVANTAGES

(Describes what the features can do compared to another product)

BENEFITS

(Describes how the product meets the need of the customer)

BOSCH SUPER PLUS SPARK PLUGS

FEATURES

(Describes a characteristic of the product)

ADVANTAGES

(Describes what the features can do compared to another product)

BENEFITS

(Describes how the product meets the need of the customer)

BOSCH SUPER 4 SPARK PLUGS

FEATURES

(Describes a characteristic of the product)

ADVANTAGES

(Describes what the features can do compared to another product)

BENEFITS

(Describes how the product meets the need of the customer)