HW-Marketing

MKTG 2800 – Marketing Budgeting & Feasibility

Course Library Guide for this Assignment: http://libguides.du.edu/c.php?g=90193&p=5780095

Your Name: __________________________

(individual exercise for extra credit)

TOYOTA MOTOR CORPORATION

Find the appropriate answers to the following questions using the dedicated Marketing Budgeting & Feasibility tab on the course library guide. Make sure to cite your sources of information (use APA citation style for in-text parenthetical citations and references at the end of the document) and be ready to discuss your findings in class. Before the end of class, submit your answers on Canvas (Assignments).

1. Advertising Redbooks Database*

* U.S. Media Spend only, measured by Kantar Media

Company Revenue in 2016 (see Background > Financials)	$ ______________	$ ______________
Media Category	Toyota Motor Corporation’s Historical Media Spend by Category (in 2016)	Tesla Motors Company’s Historical Media Spend by Category (in 2016) ·
	$ AMOUNT	Y/Y GROWTH	$ AMOUNT	Y/Y GROWTH
Network TV
Cable TV
US Internet – Search
US Internet – Display
Magazines
Local Magazines
Outdoor
Mobile Internet
Network Radio
National Spot Radio**

** Ntl Spot Radio provides for the efficiency of a national buy with the control of a Spot buy that covers 210 markets, giving a company the ability to target specific markets at more specific GRP (i.e., Gross Rating Point which measures advertising impact) levels. With Network Radio, companies purchase programming, and with National Spot, they purchase stations within market.

(Turn page.)

2. World Advertising Research Center (WARC)

Obtain the Global Media Cost Comparison.

Go to Data Media Costs Database Table Builder Choose the following options: CPM*** (i.e., Cost Per Thousand); From 2016 - To 2016; Target Audience “All”; Media “All”; North America - USA Download Data.

*** Cost per thousand (CPM) is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions (i.e., viewings) of its ad. The "M" in CPM represents the Roman numeral for 1,000.

Answer the following questions:

1. How much money did it cost companies to reach 1,000 Young Adults through TV advertising in the U.S. in 2016?

2. How much money did it cost companies to reach 1,000,000 Women through Internet advertising in the U.S. in 2016?

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