| Marketing 2300 Marketing Plan Rubric - Rating for Written Marketing Plan and Powerpoint/Oral Delivery |
| Section |
| | | Notes | Points (Total possible points 30) |
| | Date |
| 1 | Executive Summary | | Possible points = 3 |
| | Major elements clearly summarized |
| | What is being asked for? | | Points earned= |
| 2 | Situation Analysis- | | Possible points = 5 |
| | Market Needs- The Market-Macro |
| | SWOT - SWOT Elements Shown | | Points earned= |
| | Mkt Demographics/Growth/ Research |
| | Competition/technology/economic/ |
| | Social trends/political/regulatory |
| 3 | Company, Product, or Service | | Possible points = 4 |
| | Mission, service offering | Mission = |
| | Marketing Objectives | | Points earned= |
| | Value Prop - Critical Issues | Objectives= |
| 4 | Marketing Strategy | | Possible points = 5 |
| | Target market Strategy |
| | Messaging, Branding, Strategy Pyramids |
| | Positioning, marketing mix | Positioning= . |
| | Product/Service Marketing |
| | Pricing | Strategy/Tactics= | Points earned= |
| | Distribution- Mktg Channels Added |
| | Promotion - Advertising/Sales Promo |
| | PR, Direct Mktg |
| | Service Strategy/International Mkts? |
| 5 | Financial Analysis - Marketing Budget | | Possible points = 3 |
| | Controls - Implementation/Contigency |
| | | | Points earned= |
| 6 | Powerpoint Development | | Possible points = 5 |
| | | | Points earned= |
| 7 | Oral Delivery of Powerpoint | | Possible points = 5 |
| | Defense of Marketing Plan | | Points earned= |
| | | Total Points: |
| | Final Weighting |
| | Written Plan (Sections 1-5) | 20% of grade |
| | Oral Powerpoint Plan (Sections 6-7) | 10% of grade |
Toi 8785
MKTG2300rubric4.xls
