MKGT ES1

In this activity, you will learn the importance of social responsibility (SR) in marketing. SR, especially Corporate SR is an ethical framework and suggests that an organization has an obligation to act for the benefit of society at large. You will research examples of corporate social responsibility related to marketing contexts. Instructions 1. View the videos on social responsibility and marketing ethics at https://www.youtube.com/watch?v=Z5KZhm19EO0 https://www.youtube.com/watch?v=U6C6vIscs08 https://www.youtube.com/watch?v=0iIh5YYDR2o 2. Search for and review articles on descriptions and examples of social responsibility in marketing to learn more about how businesses and marketers practice social responsibility. Below is a few examples. You must research further. https://www.investopedia.com/ask/answers/042215/why-social-responsibility-important-marketing.asp https://www.cbsnews.com/news/understanding-marketing-ethics/ 3. Answer the following two questions: • Q1: Why Is Social Responsibility Important in Marketing? (minimum 200 words). Please refer to Chapter 4(Ethical and Social Responsibility for Sustainable Market) and your own search findings. • Q2: Please write two examples of social responsibility practices in marketing. Be specific! (minimum 300 words)