marketing
Sedra 
mktfinsam.docx
Student name :
ID:
4
1.Choose a company you are familiar with.
· Provide examples of how this company is utilizing the following promotion tools to communicate with its customers. (5 marks each, Total 25 marks)
· Identify at least one advantage of using each of the promotion tools (5 marks each, Total 25 marks)
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Promotion tool |
Example |
Advantage |
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1.Advertising |
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2.Sales promotion |
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3.Public relations |
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4.Personal selling |
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5.Direct and digital marketing |
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2. For the following examples of promotion, determine and explain the appeal of each. (6 marks each - Total 30 marks)
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Promotions |
Appeal |
Description |
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3. Discuss the benefits of social media from the perspective of buyers and sellers. (20 marks)
