Marketing assignment, final project
Vincent666
MKTAssignmentFeedback2018.2.docx.docx
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Assignment Feedback
Assignment Title: Advertising and Sales Promotion campaign for one André Balazs property
Faculty Responsible: Joe Di Donna
Program: BBA7 Semester: 2018.02
Course Name: Integrated Marketing Communications Course Number: MKT 5281
Student Name: Student Number:
Equivalent to 35% of final grade
|
Assessed Tasks (from Assignment Outline) |
Mark /100 |
Weighting % |
Weighted total |
|
Research/Theories about advertising and sales promotions |
|
45 |
|
|
Practical implementation of your advertising & sales promotion campaign |
|
35 |
|
|
Referencing |
|
10 |
|
|
Appropriate English |
|
10 |
|
|
|
|
|
|
|
|
|
|
|
|
TOTAL |
|
100% |
|
|
|
Over 91% |
90% – 86% |
85% – 81% |
80% – 76% |
75% – 71% |
70% – 65% |
64% - 60% |
|
Written work |
Exceptional |
Distinguished, extensive reading and authoritative grasp of concepts |
Greater insight and originality |
Sound understanding of concepts with analysis, wide range of sources, structured work |
Greater analysis and insight with range of methods |
Accurate with some analysis
|
Basic Pass |
General Comments / Details of Fail:
Overall Grade:
All grades are conditional until ratified by the Progression/ Awards Board.
