Strategic Marketing 4

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Script to Accompany Slide

Write a clear advertising media objective.

Slide 1

Define the advertising strategy.

Slide 2

Define the target audience.

Slide 3

Slide 4

Draft the creative message and how it will appeal to your target market.

Slide 5

Slide 6

Describe the media mix and how you will reach the target market.

Create a one-year media calendar with specific media choices

Slide 7

Slide 8

Define two traditional media, two digital media options and one other medium that you believe will best appeal to your target market. Justify your choices.

Slide 9

Slide 10

Create a one-year media calendar with specific media choices

Slide 11

Slide 12