Comprehensive Marketing Plan-- Due in 5 hours

MBA646 Marketing Plan Project

Dr. Sheng

1. Title Page

a. the name of the product/ brand for which the marketing plan has been prepared

b. the time period for which the plan is designed (e.g., 2019-2021)

c. the persons and positions of those submitting the plan

d. the date of submission of the plan

2. Executive Summary

a. One- to three-page summary of the entire plan (include a brief introduction, the major aspects of the plan, and a budget statement)

3. Table of Contents

4. Introduction

a. Highlights of the brand’s historical and recent operations. It is useful to prepare graphs of the brand’s performance that show its sales. I

5. Situation Analysis

a. SWOT (environmental conditions such as economic, social, political, legal, or cooperate environments)

b. Industry analysis

c. Customer analysis

d. Company analysis+ Competitive analysis +Core competency and sustainable competitive advantage of your business (brand/product)

6. Strategic Focus and Plan

a. Mission

b. Goals and Marketing objectives

7. Market-Product Focus

a. Segmentation

b. Target markets

c. Points of difference and positioning

8. Marketing Program

a. Product strategy

b. Price strategy

c. Promotion strategy

d. Place strategy

9. Financial Data and Projections

a. Historical sales revenues

b. Financial projections

10. Implementation Plan, Evaluate and Control

a. Plan to implement the strategies

b. Plan to evaluate and control the strategies

In a separate document answer the following

Distribution Strategies: Distribution management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

Communication Strategies: Communication management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.