Marketing Final Exam

Unacceptable

Marginal

Adequate

Exceptional

0 points

1-2 points

2.5-4 points

4-5 points

Explanation of Content

Student essay response is missing or provides little to no explanation. Response is written in a style that is completely insufficient and unacceptable for a graduate level course.

Student essay response demonstrates attempt at critical thinking, though is unfocused and difficult to understand/connect to original prompt. Response needs review and revision and is missing some critical details essential to providing a clear explanation of content.

Student essay response demonstrates conceptual thinking that attempts clarity and understanding of the prompt. Response is written in a style that is mostly logical, though may miss certain critical areas, and provides an explanation of content that is comprehensive, though can be further expanded upon.

Student essay response demonstrates clear, conceptual thinking and understanding of the prompt. Response is expertly written in a style that is logical, concise, examines and clarifies all critical areas, and provides a detailed explanation of course content that flows naturally and is easily understood.

Depth of Analysis

Response is missing or provides no depth of analysis. Response is written in a style that is completely insufficient and unacceptable for a graduate level course.

Response is written in a style that attempts coherence but needs improvement. Response is lacking in any depth of analysis and provides a mostly superficial response.

Response is written in a style that attempts insight, and is framed, detailed, and mostly analytical in its approach to explanation. Response is mostly coherent, though may be superficial in some areas.

Response is expertly and insightfully written, presenting a clearly framed, detailed, analytical approach in its explanation. Response is conceptual, flows naturally, and may posit new questions or points of view.