Week 2 assignment New

The product

Main features of the product

Major benefits received by those using the product (How is it innovative?)

Current branding strategies

A description of pricing used at distribution levels and consumer levels

Target market including Demographic or psychographic profile

Identification of the overall market size

Distribution: the plan for distribution

Competitors

· Who are they, and current market share

· Competitive marketing strategies

· Product attributes

· Promotion

· Pricing

· Services offered

· Distribution network

Discussion of your product’s strengths, weaknesses, and competitive trends. Include financial analysis, overall industry sales and market shares by segment and geographical region, profitability analysis including projected revenues and expenses, and other factors including trends and events.

External conditions that may affect the product launch including:

· Social

· Cultural

· Demographic

· Economic

· Technological

·  Political

·  Legal

·  Regulatory

Ethical factors considered