Digital & Social Media Strategies Presentation
Digital and Social Media Strategies: Trader Joe’s
Team 5:
Theresa Alexander Carrie Britt-Brown Siobhan Mangan Ryan O’Neal Jennifer Ramirez
University of PhoenixMKT/574
Due Date: 06/22/21 12:59 AM
Dr. John “JohnnyK” Kautenberger
TEAM LEAD INTRO - Siobhan
2
RYAN
Identify a company that could benefit from better use of social media.
3
RYAN
Identify a company that could benefit from better use of social media.
4
Carrie
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
5
Carrie
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
6
Carrie
Analyze at least 10 digital and social media channels and describe the strengths and weaknesses of each of these as a marketing tool for this company.
7
Jennifer
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
8
Jennifer
Design an online strategy that maximizes the use of some or all of the digital and social media channels, as appropriate, based on your team’s analysis.
9
Theresa
Determine key performance indicators to measure the success of the online strategy.
10
Theresa
Determine key performance indicators to measure the success of the online strategy.
11
Siobhan
Conclusion
12
References
13